Hello, community! There are many ways to generate leads in gambling, but one of the most effective — and interesting — is deepfakes. Beyond being a technological marvel made possible by the rapid evolution of neural networks, what’s equally impressive is the ROI that ad campaigns using such creatives can deliver. That’s exactly what we’re covering in today’s article.
Before we begin, a quick reminder: we recently wrote about how gamification works in marketing. Be sure to check it out if you want to drive traffic more effectively!
What Are Deepfakes?
Deepfakes are widely used not only in marketing but also in information warfare. It’s a universal tool, which is why people keep finding new and unexpected ways to use it.
In theory, a deepfake is the result of combining a video stream with an audio track that has nothing to do with it — or overlaying different media files, like merging two videos or adding images.
Modern deepfakes are far more sophisticated — and yet incredibly easy to make. Today, the term often refers to videos, audio, or images generated by neural networks.
In practice, to create one, all you have to do is visit a platform, pick a celebrity, and type in a prompt with the message you want them to say. The result? A fully-generated video — for example, Ronaldo promoting free spins without even blushing. It’s basically ChatGPT for marketing content — and a powerful one.
Why Use Deepfakes for Gambling Offers?
Using deepfakes to promote online casinos is a growing trend — one we already touched on in our article about the best creatives for gambling. So why are affiliates so into them?
It’s actually pretty simple, once you understand how deepfakes work — and their benefits:
- Deepfakes immediately grab attention — especially if you use a celebrity or popular public figure.
- They’re incredibly easy to create. You can build one in 10 minutes with a neural network. And the best part? It works in any GEO — the AI will make your celebrity speak whatever language you want (well, maybe not Elvish… but who knows?).
- Viewers may trust the deepfake without realizing it’s fake. If they believe Ronaldo is promoting some random casino, they’re more likely to take the desired action. That’s profit!
However! There’s a flip side to that trust — and it’s called misleading. Some advertisers refuse to work with deepfakes, so keep that in mind when planning a campaign.
How to Create a Deepfake
You can make a deepfake in several ways. The simplest: find a video, generate audio, and combine them in an editor. For this, you can use Ninjaoutreach to find a relevant influencer and then generate voiceover using VoiceLab from Elevenlabs.io.
The workflow looks like this:
- Use Ninjaoutreach to find top influencers and bloggers for your GEO.
- Find a suitable video to use as base footage for the deepfake.
- Use VoiceLab to train the AI on the influencer’s voice — note: it might not work well with political or high-profile voices.
- Write the script you want the voice to say.
- Merge the voice and video together.
This approach can be time-consuming, but the results are worth it.
There are also alternative tools. For example, you can use DeepFaceLab, which is available on GitHub with full instructions. It’s a complex but very powerful tool. You can film yourself reading a promo script and then swap your face with a celebrity using a visual editor.
Keep in mind: AI-generated deepfakes don’t always look great. The quality might be passable for Tier-3 countries, but it likely won’t cut it in Tier-1 markets.
So, if you’re running a serious campaign, manually building your deepfakes is probably your best bet.
Conclusion
Deepfakes are a type of content born out of today’s tech-driven world. Is it ethical to use them to promote offers? Probably not. But does it work? Absolutely — and extremely well.
There are plenty of examples where affiliates generated major profits using deepfakes. Just be sure to follow the offer’s terms and local laws — especially in the country where you’re running traffic or operating from.
Do you trust everything you see online? Share your deepfake stories and thoughts in our Telegram community — the go-to place for affiliate marketing in Ukraine!
Respectfully yours, Geek!