Hello, community! We continue tracking the latest trends in offer promotion — and once again, we can’t ignore the topic of influencers. For years now, analysts have predicted that this type of traffic would become the main key to profit across many verticals. So, where are we now?
And right now, it’s fair to say that influencers may not be the only tool — but they’re definitely one of the most effective traffic sources in iGaming. To help you jump on the hype train, let’s break down how influencers impact the vertical, how they grab attention, and whether such collaborations are actually profitable for us affiliates.
If you’re still not sure what influencer traffic is, check out our detailed overview!
Is It Relevant to Work with Influencers in iGaming?
There are many ways to drive traffic to iGaming. But one of the most effective right now is influencer traffic. Why do we think so?
Today, there are various studies analyzing the advertising market. While some show that over 38% of iGaming brands use influencers to promote their products, others report a 70%+ increase in influencer ad budgets compared to last year.
To put it in perspective: influencer collaborations now surpass affiliate marketing in iGaming. Only 22% of casinos and betting companies still list affiliates as their top traffic source — they come in second.
The trend is clear: most companies are betting heavily on influencers to promote their products. Right now, it’s one of the most relevant traffic sources — at least for the iGaming industry. So, as affiliates, we have to consider this when planning our campaigns. And by the way, working with influencers is easier than it seems.
Top Influencer Marketing Trends in 2025
Even compared to early last year, the way brands interact with influencers has started to evolve. And for 2025, a few clear trends have already emerged — ones you definitely shouldn’t ignore.
Influencer Trends
One of the strongest trends? A bigger focus on micro-influencers. These are bloggers with 10,000–50,000 followers. In market terms — not a huge audience. And most of these influencers know it, which is why they engage with their followers more actively.
As a result, audiences trust them more than “celebrity” influencers with millions of subs who rarely interact directly. When they do, it feels abstract — and viewers don’t get that personal connection from their content or livestreams.
But trust isn’t everything. AI influencers convert traffic really well too. In case you missed it — yes, there are full-on AI-generated avatars that people follow. Do they know they’re bots? Maybe. Maybe that’s the reason they follow them. But in practice, even “fake bloggers” can monetize gambling traffic — perfect setup for free traffic campaigns.
And finally — the nature of collaboration is shifting. Influencers are no longer seen as freelancers for 1–2 gigs. Brands are now aiming for long-term partnerships.
Trending Platforms
Streaming platforms bring in the biggest profits — pretty much any of them, as long as they allow gambling promotion in some way. The most popular remain YouTube, Twitch, and even TikTok.
Another one to watch is KICK — a newer streaming platform that’s rapidly becoming a primary traffic source for iGaming. KICK literally buys out streamers and bloggers, offering them wild sums to go live exclusively on their platform.
If you’ve been sleeping on KICK, now’s the time to explore it. Even Drake streamed there. Yes — that Drake.
Will Influencers Replace Other Traffic Sources in 2025?
If you’ve already paid for an app rental and started digging your affiliate grave after reading this — stop right there!
Yes, big brands are going hard on influencer marketing — but that doesn’t mean other traffic sources are outdated. Maybe an app won’t bring in the same volume as a macro-influencer…
But if you look at this through the lens of ROI, it’s easy to see that many other traffic types are just cheaper — and that’s why they’ll continue being used.
Still, ignoring influencer traffic is a mistake. New bloggers of all sizes are popping up every day. And we’re also seeing new platforms with fresh audiences — ready for us to monetize first. Today it’s KICK. Tomorrow? Who knows.
So what do you think — will influencers replace all other iGaming traffic strategies, or is this just a trend that’ll fade soon? Join the discussion in our Telegram community, where we always stay on top of affiliate news!
With respect, your Geek!