Hello, dear community! Let’s start with a quick disclaimer: we’re against stereotypes. This article is meant to challenge them — especially the idea that gambling is entertainment only for arrogant men. Is that really true? Of course not. But let’s take it step by step.
Before we begin, a reminder that we’ve recently covered whether it’s actually possible to drive UBT traffic to gambling. Definitely worth reading!
Women Play Casino Games!
Let’s start with the fact: women definitely play casino games. And they play far more than the average user might assume. But where did these stereotypes come from?
The main reason is simple — the proportion of female gamblers is smaller than that of men.
But that’s only a quantitative metric. If you’re looking for profit, you should also pay attention to other, often more important, indicators.
The Quality of Female Gambling Traffic
The key here is traffic quality. To evaluate it, we can refer to GemblersHelp’s analysis referencing Gambling Helpline UK research. So what does it say?
The study claims that most women prefer low-risk gambling categories — with traditional bingo being a clear example. In fact, about 70% of bingo players are women.
But what about traffic quality? Women approach gambling differently than men. This can be seen not only in game preferences but also in the lower number of self-reported gambling addiction cases.
According to surveys, the main reasons women play casino games are:
- To relieve stress;
- To take a break and disconnect from daily routines;
- To win money, of course.
When it comes to excitement, it’s harder to measure, but we can look at spending data. Women tend to spend more time in online casinos than men — and also spend more money.
Interestingly, the study draws parallels with real life. For example, authors compare the “risk-taking” of gambling with decisions like having children — choices women often make first. Still, that’s hardly an objective comparison.
How Providers Adapt Their Products for Women
Now let’s talk about offers. What are casinos doing to attract female audiences?
First of all — adding games designed with women in mind. This can be hard to define (since cartoon-style slots could also appeal to kids), but there are segments of games that men are simply less likely to enjoy.
Adding low-risk games can also be considered a way to attract women, though it’s more of a secondary factor.
More obvious are separate ad campaigns and even domains launched by well-known casinos with a “Ladies” suffix. We won’t name names here — but since we’re talking about a Ukrainian brand, you’ve almost certainly seen it.
If you’ve seen those ads, you may have questioned their effectiveness. So let’s wrap up by talking about what type of advertising actually works when targeting female gambling audiences.
How to Advertise Casino Games to Women?
First and foremost, drop the outdated stereotypes when it comes to marketing to women — and not just in gambling.
The main focus should be on games women tend to prefer: bingo, keno, lotteries, and even slots. Popular “Bonanza”-style creatives can appeal to both men and women, making them fairly universal in certain contexts.
There are also female mascots that help maintain high CR (conversion rate). You can use visuals of confident or professional women, or even cyberpunk heroines — these are polite references that avoid objectifying women.
Your ads should feel native — in fact, they must. High-quality TikTok or Reels videos showing snippets of gameplay, big wins, and a subtle CTA at the end work great. Overly direct slogans like “Spin now and get ₴100” rarely perform well.
The key is respect — understanding women’s interests and crafting high-quality creatives for them. Tone of voice is crucial here, so pay close attention when shaping your ad campaigns.
Conclusion
Women aren’t just equal participants — they’re essential members of the gambling community. If you plan to work effectively with iGaming offers, you need to know how to handle this traffic. Otherwise, you’re simply turning away a huge slice of potential profit that’s right in front of you.
And if you’re a woman who occasionally enjoys online casinos, we warmly invite you to join our Telegram community — where the atmosphere is always friendly, the cases fresh and profitable, and the conversations real and relevant!
With respect, your Geek!