Google has introduced new Gemini business tools, including the ability to save a company’s visual identity for future image generation. Users can provide the service with their website, brand guidelines, brand fonts, and colors, which Gemini will take into account in subsequent prompts. The Nano Banana 2.1 model handles image generation. For marketing teams, this could mean less repetitive work with references and faster preparation of creatives for different campaigns.
Key Takeaways
- On October 20, 2026, Google announced new business features for Gemini, including the ability to save a brand’s visual style.
- A company’s website, brand guidelines, fonts, and color palette can be used to configure the style.
- Image generation is powered by Nano Banana 2.1, Google’s current model for working with graphics.
- The new business tools are beginning to roll out globally to users of the Gemini app, but simultaneous access to all features is not guaranteed.
- Google announced integrations with Google Ads, Business Profile, Workspace, and third-party services, but not automatic management of advertising budgets.
- The company has not published independent test results on brand-style consistency during large-scale creative generation.
How Gemini will use brand guidelines for image generation
When generating AI images in the usual way, marketers often have to explain to the model each time which colors the brand uses, what the composition should look like, and which visual approaches to avoid.
Google proposes a different approach: define a company’s visual guidelines once so that Gemini can take them into account in subsequent tasks.
According to the official announcement, sources of brand context can include the company’s website, a collection of branded assets, fonts, and a color palette. Based on these materials, Gemini creates visuals for product launches and ongoing marketing campaigns.
Google says users will no longer need to upload style instructions again for every new prompt. However, the company has not clarified exactly how these settings are stored, how many separate brands can be maintained within one account, or whether dedicated style-approval mechanisms are available for teams.
Nano Banana 2.1 powers image creation
Visual generation relies on Nano Banana 2.1. This is an important detail: Google is not introducing a separate new model specifically for branding, but is using existing image-generation technology in a new business scenario.
UAGEEK has previously examined the capabilities of Nano Banana 2.1, including its work with text, references, editing, and high-resolution images.
In a branding context, the biggest point of interest is not the quality of one image, but the ability to reproduce consistent elements across different compositions: colors, typography, logos, illustration styles, and product presentation.
Google has not yet provided quantitative measures of how accurately brand guidelines are followed. Therefore, the claim that Gemini will reproduce a company’s brand identity flawlessly across dozens or hundreds of ad designs remains unconfirmed.
Gemini gets a dedicated business hub
Saving a visual style is only part of the update. Google has also introduced a dedicated home page for small businesses within Gemini.
The idea is to bring together several typical tasks for business owners: creating marketing materials, analyzing finances, working with customer data, and preparing business content.
For example, Gemini will be able to turn spreadsheets, receipts, and purchase records into charts and interactive financial models. This is a separate capability that does not depend on generating advertising images.
Google is also developing content templates and ways to customize workflows using connected apps and Gemini skills.
Integration with Google Ads does not mean automatic ad campaign launches
In its official announcement, Google lists Google Ads, Google Business Profile, and Google Workspace among the services that can be connected to Gemini.
The third-party integrations mentioned include Adobe, Canva, Dropbox, Shopify, Wix, Zoho, and Xero.
However, the announcement does not confirm that the new feature automatically creates ad campaigns, changes bids, allocates budgets, or configures audiences in Google Ads.
For advertisers, it is important to distinguish two scenarios: preparing creatives in Gemini and managing advertising campaigns in Google Ads. The existence of an integration between the services does not, by itself, mean that every action can be carried out without human involvement.
Meanwhile, Google is already developing AI tools directly within its advertising interface. For example, UAGEEK previously reported on the integration of Gemini Omni into Google Ads for creating and editing video creatives.
That is a separate product from the new Gemini business hub. They should not be treated as a single feature with identical capabilities and access conditions.
Google is developing several tools for branded content
The new feature did not emerge in isolation. In 2026, Google had already introduced several products focused on creating marketing materials using a company’s brand identity.
Pomelli: brand identity based on a website
In April, Google expanded the availability of the experimental Pomelli service in Europe. It analyzes a company’s website, identifies the brand’s visual characteristics, and helps create marketing materials.
In May, Pomelli gained additional capabilities for working with Business DNA, a set of information about a business’s style and characteristics. The new features included automatic creation of brand guidelines and website development.
Asset Studio: creatives inside the ad platform
Google is also developing Asset Studio, an environment for creating advertising materials directly in Google Ads. It can use a marketing brief, website, campaign goals, and brand guidelines to prepare creatives.
Thus, the new Gemini business hub complements existing tools but does not automatically replace Pomelli or Asset Studio. Each product has its own interface and use cases.
What is changing for marketing teams
The most obvious use case is faster production of a series of creatives for one brand. Instead of repeatedly uploading logos, palettes, and references, a team may be able to use a saved style across several consecutive tasks.
This could be useful for preparing seasonal promotions, product announcements, social media banners, and visual assets for different advertising formats.
For agencies, working with multiple client brands raises a separate question. Google has not yet detailed the mechanisms for isolating styles, managing access, or jointly approving creatives. It is therefore too early to assume that all team brand-management functions have already been implemented.
For performance marketing, the benefit may lie in producing variations faster. But generating more images does not guarantee a higher CTR, better conversion rates, or a lower CPA.
During testing, it is important to distinguish the quality of adherence to brand guidelines from advertising performance. A visually consistent series may look professional but lose to a less formal creative in terms of business outcomes.
What to check in AI creatives before launch
Even with a saved style, final review remains a human responsibility, especially if the materials will be used in paid advertising.
- Logo. Check proportions, shape, colors, and the absence of altered details.
- Typography. Compare the fonts, weights, spacing, and accuracy of Ukrainian text against the brand guidelines.
- Color palette. Make sure the primary and secondary colors comply with the brand’s rules.
- Product. Check whether the AI has changed the product’s packaging, contents, or specifications.
- Consistency. Compare not just one result, but a series of images in different formats.
- Advertising policies. Assess the accuracy of claims, rights to the materials, and the requirements of the specific advertising platform.
Rules for AI content must also be taken into account separately. Requirements may depend on the platform, the campaign’s geography, and whether the material contains realistic synthetic images of people. UAGEEK has already explained the rules for labeling AI creatives on Meta, Google, and TikTok.
When Gemini’s new features will become available
Google said that the new business hub, marketing and finance skills, and app connections would begin rolling out globally over the days following the October 20, 2026 announcement.
The company describes the rollout as being available to Gemini app users, but it has not published a separate schedule for each country or individual tool.
Consequently, a global rollout should not be taken as confirmation that the feature has already appeared in every Ukrainian account. There is also not yet enough detailed public information on image-generation limits for this particular new business scenario.
Conclusion
Google is making Gemini more useful for businesses not only through a new generation model, but also by allowing brand context to be retained across tasks.
For marketers, this may reduce the number of repeated instructions and speed up the creation of series of advertising images. However, the main question remains open: how consistently Gemini will reproduce a company’s visual identity during prolonged work with different formats, products, and campaigns.
Until Google publishes the relevant test results, the new capability is best viewed as a tool for speeding up creative production, not as a full replacement for design oversight.
Sources for verification
Sources for verification
Google — New Gemini tools for small business owners. Primary source dated October 20, 2026: saved brand styles, Nano Banana 2.1, the business hub, integrations, and global rollout.
Official announcement of Gemini’s business tools
Google — Save time and grow your business with new Gemini tools. Announcement dated June 10, 2026: earlier Google Business Profile integrations and Business notebooks that retain business context.
Earlier Gemini business features
Google — Pomelli in Europe. Confirms the ability to analyze a website, brand fonts, and colors to create marketing materials.
Pomelli capabilities for branded content
Google — Pomelli agentic capabilities. Announcement of Business DNA, automatic creation of brand guidelines, and websites.
Development of Pomelli and brand identity
Google Ads — Asset Studio updates. Confirms the use of brand guidelines, websites, and marketing briefs to generate advertising assets in Google Ads.
Official Asset Studio announcement
