Hello, community! No matter which vertical you work with, launching large advertising campaigns always requires using multiple accounts. This raises an important question: how does farming actually work? Is it worth paying for accounts, or is it better to create and warm them up yourself? Or perhaps, should you ditch affiliate marketing altogether and dive into farming to trade accounts? The answers to these questions are in our review today.
We remind you that not long ago, we answered the question of how to work with influencer traffic. We recommend checking it out.
What is Farming?
Let’s start with the basics – what is farming? In affiliate marketing, farming refers to the creation of a large number of accounts for the purpose of using them in ad campaigns. Essentially, just as farmers raise chickens on their farms, you raise accounts. That’s why it’s called farming.
The scale of farming can vary significantly. While some solo affiliates create dozens of accounts, dedicated teams within affiliate groups may farm thousands of accounts – it all depends on the needs.
Additionally, there are specialized groups of professionals who farm accounts solely for the purpose of selling them. This is a profitable business: the cost of high-quality accounts can be measured in tens of dollars, especially if they are quality self-registered accounts (selfregs).
The Main Goal is to Build Trust
However, farming is not just about registering new users on FB or other platforms. The key is to build trust so that the platform perceives the newly created account as something more than just another account made for advertising purposes.
In fact, most services like Google and Facebook have a user trust metric. The higher this score, and the better the system “thinks of you,” the more opportunities you get: from reducing the risk of being banned to increasing daily ad spend limits in Facebook Ads.
Thus, farming is also a set of actions aimed at creating a background for the account so that the platform trusts the new account more. This is done both through warming up (test ad campaigns) and by creating an illusion of activity, such as adding friends, liking, reposting, etc., if we’re talking about social media profiles.
Why Farm Accounts?
Farming accounts is a crucial process without which affiliate marketing would hardly exist in its current form. First and foremost, because without creating a large number of accounts, it’s practically impossible to launch a truly large-scale advertising campaign. No scaling – no significant profit.
“Extra” accounts can be used not only for scaling the main campaign but also for testing specific funnels. This way, you don’t risk your main account and can still test the quality of a setup.
Therefore, farmed accounts, even if you just bought them, are extremely important in affiliate marketing.
How Are Accounts Farmed?
Now let’s talk about how the farming process works. The first thing is the requirements that a newly created page must meet. Properly filling out an account is almost nothing in the eyes of FB. META pays particular attention to user activity, analyzing not only whether they perform certain actions but also tracking their interests.
To understand how well you’re farming an account, you should focus on the metrics that FB considers priorities:
- Activity both inside and outside of Facebook;
- Behavioral factors. This involves a significant amount of work, as the ad network considers clicks, time spent on landing pages, and even adding items to a cart (just adding, without completing the purchase).
So, the main thing is not just to create an account but to deceive the platform into seeing you as a unique user. This can be done manually, essentially “browsing” the network, increasing the account’s trust score by simulating activity. This process is extremely time-consuming, which explains the high cost of quality accounts.
An option that might save you some time is using selfregs – accounts that are automatically registered via a script. In this case, the account usually has a lower trust level from the platform. However, this can be offset later by properly farming the selfreg. Selfregs can be created using appropriate services.
But!
It’s important to understand that most articles on the web covering all the nuances of account farming are little more than fiction. At a minimum, because no advertising platform shares information on how their trust levels for accounts are formed. As a result, it’s impossible to develop a 100% effective algorithm for farming high-quality accounts.
However, if you follow our guidance, you’ll significantly increase the likelihood of getting an account that won’t be banned immediately after launching the first ad campaign.
To Farm or to Buy?
If you’re creating a large-scale ad campaign, you should understand from the outset that farming accounts for it yourself is a waste of time. A more rational solution is to buy quality accounts, even if it means spending “extra” money on the launch.
If we’re talking about a full-fledged affiliate team, it should ideally have its own farmer or even an entire department dedicated to account farming. As we mentioned earlier, without additional accounts, it’s impossible to create a profitable and scalable advertising campaign.
Do you buy accounts or prefer to farm them yourself? Share your experience in our Telegram community. You’ll also find verified sellers and farmers there, where you can always purchase fresh accounts!
Best regards, Your Geek!
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