Hello, community! Today, it’s hard to imagine the internet without VPNs. Some people use them to somewhat secure their personal data. However, the majority of users employ VPNs to bypass certain restrictions. For example, at present, our citizens in occupied territories cannot access Ukrainian internet resources without using a VPN.

Interestingly, it’s also almost impossible to find a free VPN today that doesn’t lag as if you connected to the internet through EDGE. So, users are forced to use paid VPNs, and affiliates are now promoting these services.

Before we start, remember that we also cover other verticals. Recently, we did a review on sweepstakes that you might want to check out!

How Do VPN Offers Work?

VPN offers are promotional offers from VPN services, which are virtual private networks that others can use as a tunnel. This tunnel allows users to stay anonymous and access websites that are blocked by default by the provider.

The affiliate’s task is to direct the target audience to VPN services. These can be mobile apps, desktop apps, or browser extensions.

Conversions occur through the following models:

  1. CPI, Installs. The most common conversion model, where you earn money every time someone installs a VPN app via your affiliate link. The payout may be small, but getting a lead is relatively easy, as no payment or even credit card details are required from the traffic.
  2. CC Submit. In this model, the conversion is credited when the lead enters their credit card details.
  3. CPS, Commissions For Subscriptions. Most VPN services operate on a subscription basis. With this monetization model, you receive a fixed reward each time a lead renews their VPN subscription. Note that some VPN services offer packages for business clients, and if your lead purchases one of these, the reward can be in the tens of dollars.
  4. Revshare. A straightforward monetization model where the advertiser shares a portion of the profit generated from the traffic you bring. The reward percentage varies, typically starting at 25-30%. The main goal here is to build a substantial subscriber base, ensuring stable and passive income in the future.
  5. The least popular – Click2SMS. A conversion is credited when the lead sends an SMS to subscribe. This monetization model has low demand among both affiliates and traffic. However, if you find a campaign for this model or prefer it, you can find suitable offers.

As you can see, VPN offers allow you to choose from five monetization models, which is something not many verticals can boast of. So if you want something profitable and versatile, working with VPN service offers is worth a try.

Where to Source Traffic for VPN Offers?

First, choose the right GEO. Of course, there’s always the temptation to source traffic from the US or Canada. And it’s not a mistake, as VPNs are indeed popular there. However, be prepared for high competition. It’s easier to work in Europe and Asia, where there’s still a good chance of achieving high profitability.

As for traffic sources, the most popular option is push notifications. This format is quite affordable, which aligns well with the relatively low payouts if you’re directing traffic to installs, for instance. Even in Tier-1 countries, the cost of advertising on push notifications is very reasonable, allowing you to achieve a high ROI.

It also makes sense to use the In-App format, especially if you’re promoting VPN apps for smartphones. Choose quality GEOs, set the right timing for your promos, and enjoy the profit.

Another popular source is messaging apps. We’ve already covered this traffic source here, but to reiterate, directing traffic from platforms like Telegram is very profitable and effective today. The typical combo is TikTok + Telegram: create viral content, embed links to your Telegram page with VPN links, creatives, and more.

Finally, there are social networks. A paradise for those who prefer free traffic. It all depends on your creativity, but the most effective approach is to create various communities where viral and trigger-based content is shared.

Чому ви повинні запускати трафік до пропозицій VPN?

The primary factor when choosing a vertical is its relevance. And with VPN offers, we’re dealing with a very fresh and emerging niche that is rapidly developing. As a result, it can be challenging to work with VPN offers if you plan to source traffic from Tier-1 countries, as competition there is already quite high.

However, this situation is mainly observed in the United States, Canada, and Mexico. If you look at the European market, it’s somewhat less saturated with VPNs, creating favorable conditions for profitability.

And lastly – Asia, of course. There’s a substantial demand for VPN services there as well, but it’s essential to test specific countries with high purchasing power.

An interesting forecast can be found on Statista. It indicates that as of 2022, the VPN service market was valued at $45 billion. By 2032, this figure is projected to reach $350 billion. This growth is likely, given that even in democratic countries, there’s an increasing trend to restrict access to certain services and resources, prompting people to use VPNs.

Conclusion

VPN offers are a profitable vertical that’s not too late to join. You have the option to earn based on the monetization model you’re accustomed to. The market is dynamic and constantly growing. The demand for VPN apps is increasing, which means only one thing – opportunities.

Have you ever worked with VPN offers? We’d love to hear about your experience, which you can share in our Telegram community. There, we also regularly discuss all the latest in affiliate marketing, share new traffic sources, including free traffic, and generally have a good time!

Best regards, Your Geek!

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