Hello, community! We’ve already told you about push notifications in our article, where we compared this format with native advertising. Today, we want to expand on this topic a bit and discuss which verticals and offers are the most rational to use with this format. Enjoy the read!
Also, a reminder that push notifications are a popular and affordable advertising format that consists of native notifications (on smartphones, browsers, desktops) that lead to an offer. Not all advertisers are willing to pay for this type of traffic, as the inability to filter it effectively raises the risk of inexperienced affiliates flooding it with low-quality traffic.
This is why it’s essential to plan combinations in advance that not only work but also maximize profitability. Let’s discuss them.
Choosing the Best Vertical for Push Traffic
There are many ad networks where you can purchase push traffic. Some will have higher-quality subscriber bases, while others are better to skip to avoid damaging relationships with advertisers.
As for verticals, push traffic can be applied to almost all top verticals, such as:
- Gambling, betting, and iGaming in general
- Dating
- Sweepstakes
- VPN offers, installs
- Finance, microfinance (MFO)
All these verticals can show equally high ROI. However, let’s take a closer look at each vertical.
iGaming, Gambling, Betting
This is a huge array of offers that convert well through push notifications. There’s a lot of variety here: you can choose any GEO, experiment with creatives, and so on.
Overall, it’s crucial to find the right approach for each specific case. For example, if you plan to drive traffic to gambling offers targeting Tier-1 countries, consider that people there see casinos as a hobby or leisure activity. In lower-tier countries, gambling is viewed as a way to make all the money in the world. Consequently, promotional approaches, especially creatives, will differ.
As for specific countries, it’s best to focus on Indonesia, Vietnam, and Brazil. Traditional gambling and betting are popular in these regions. Depending on the offer, other countries may also be suitable, including Ukraine, where sports betting is popular.
Dating
Many believe that push notifications are popular mainly because they’re highly effective for promoting dating offers. You’ve probably seen creatives about “single women in your area” more than once. While this is somewhat of a meme for insiders, in practice, these techniques are quite effective and bring significant profit.
The main requirement for a successful dating campaign through push notifications is well-chosen creatives. Photos of real women waiting on dating sites tend to show the highest conversion rates.
Regarding GEOs, dating does not limit you in this regard. Most offers are willing to pay for traffic from any country. However, we recommend focusing on regions like Indonesia, France, Italy, the United States, and China.
Sweepstakes
Even though sweepstakes don’t always offer high payouts, the low cost of push traffic offsets this issue. Additionally, the push format allows you to drive volume to sweepstakes, covering low commissions with a high number of conversions, which is also very beneficial.
Sweepstakes are prize giveaways, usually free giveaways where the user only needs to fill out a form. Thus, getting conversions here is relatively easy. However, it’s essential to consider certain aspects to ensure profitability, such as setting appropriate bid rates, paying attention to the quality of the subscriber base, and choosing the right GEOs and creatives. We recommend focusing on Mexico, the Philippines, and Pakistan.
The only downside to this combination is seasonality. The highest profits usually come when your campaigns are tied to specific holidays: New Year, Valentine’s Day, etc.
VPN Offers
VPN offers are a relatively new niche that affiliates are actively exploring. However, it’s already clear that this vertical pairs very well with push notifications. Here’s why.
Firstly, many VPN offers monetize traffic via CPI, meaning they pay when a user installs the app on their device. The conversion is quite simple, which is why commissions are modest. However, this isn’t an issue when you’re paying less than a cent per click on the ad, right?
However, if we’re talking about Tier-1 countries, it’s better to focus on offers that monetize traffic through CPS and pay more substantial amounts for conversions. After all, even with push traffic, Tier-1 traffic can be costly in the long run.
Finance, Microfinance (MFO)
Most ad networks have strict policies for MFO offers, so this sector in affiliate marketing is often considered “gray.” However, you can still promote these offers through push notifications. In fact, some of them show the highest conversion rates when using this format exclusively.
However, keep in mind that it’s challenging to segment the audience in the finance vertical. That’s why you need to test different combinations with various offers before launching a full-scale campaign.
Conclusions
In our review, we tried to cover the verticals that convert best with push traffic. There’s no doubt that a campaign’s success also depends on many other factors, which we’ll discuss in future articles. However, with these combinations, you’re likely to achieve a high ROI.
Do you drive push traffic, and which combinations would you recommend? Join our Telegram community, where we discuss the latest topics in affiliate marketing!
As always, best regards, your Geek!
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