Hello, community! Dating is one of the classic verticals in affiliate marketing that attracts both beginners and experienced affiliates. The niche offers numerous advantages: consistent demand, high payouts. Even the challenges posed by the “gray” nature of the vertical don’t deter many affiliates from focusing on it. Impressive, isn’t it? 

Today, we’ll discuss how to promote dating offers in 2024. If you’re still unfamiliar with this vertical, be sure to check out our dating overview.  

Let’s take a look at what’s happening in the niche this year, with a particular focus on the statistics. 

According to data from Statista, in February, dating app downloads totaled nearly 5 million installs per month for Tinder alone (global statistics, not specific to any country).  

Other apps in the rankings also showed impressive download numbers: over 3 million and 2.4 million downloads per month for the second and third places, respectively. 

These figures point to one thing: demand. A demand that continues to grow.  

This alone should be enough for anyone to decide whether it’s worth driving traffic to dating. The answer is yes, it’s worth it. However, let’s explore additional trends that will help you craft campaigns with the right focus, ensuring they generate impressive profits! 

LGBTQ Is Becoming a Key Direction 

Let’s start with a crucial point that may evoke mixed feelings in some, but we emphasize the importance of accepting the choices of those around us. So, LGBTQ. 

Modern dating is generally divided into two key subcategories: 

  • Mainstream, which includes dating for heterosexual couples; 
  • LGBTQ, with offers targeted at gay, lesbian, transgender, bisexual, non-binary individuals, and others.  

There’s also a separate category of adult dating, focused solely on casual encounters. 

Why does LGBTQ deserve our attention, and why should you consider such offers? It’s simple. Half of the people (51%) who identify as LGBTQ use dating sites (including apps) to find a partner. This is twice as many as heterosexual individuals, among whom only 28% use online dating services. 

This statistic is cited by Pew Research Center in its comprehensive review, which we recommend if you plan to work with dating, including LGBTQ dating. 

Additionally, it’s noted that half of those who have used dating services were satisfied with their experience. This sets the foundation for future rebills, at the very least.  

Changing Priorities: Long-Term Relationships First 

Most affiliates prefer adult dating. This is understandable: higher payouts and simpler demand satisfaction. What more do singles want? However, mainstream dating should not be overlooked in 2024. 

According to the analysis by Pew Research Center mentioned earlier, over 80% of users of online dating apps and services prioritize finding serious, long-term relationships.  

One reason for this shift is closely tied to the average age of users. Most modern dating offer consumers are aged 35-40. The younger category, 18-24, does not show the same level of interest in online dating, a factor to consider when planning your targeting. 

There’s also a seasonal aspect: people tend to start looking for a partner before Christmas, beginning in late November or early December. Is this connected to a desire to create a family circle for the holidays? Who knows. But it’s a fact worth considering.  

The Impact of AI 

How can we ignore AI? This powerful tool is currently revolutionizing not only dating but also affiliate marketing as a whole. 

Using AI today allows for incredible profitability through: 

  1. Campaign personalization. You can leverage deep analytics to effortlessly tailor your ads to your target audience; 
  2. Streamlining campaign optimization. No need to tweak every metric manually. Simply run all the numbers through a neural network to identify weak spots in your campaign. Then fix the issues and boost profits. 

Overall, AI significantly simplifies working with dating offers. Your competitors will surely capitalize on this, so keep it in mind.  

Equally important, advertisers and owners of dating projects are also actively leveraging neural networks. This helps them better retain users, who, in turn, spend more money on the service—a clear advantage for us. 

Don’t forget about the evolution of monetization models in dating, recently covered in a detailed review by our partners. Combining these factors creates a promising opportunity for consistently high earnings if you start working with this vertical! 

Summary 

In conclusion, the main trends we highlight for the dating niche are as follows: the rise of the LGBTQ direction, a focus on long-term relationships, and the integration of AI into services and campaigns. These are the areas to focus on if you plan to dive into dating this year. 

Do you work with dating offers, and do you agree with our analysis? Share your thoughts in our Telegram community, where we regularly discuss the latest affiliate marketing news! 

Best regards, your Geek! 

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