Hello, community! Everyone understands that the success of any advertising campaign largely depends on the creatives you use to promote an offer. This is especially true in highly competitive verticals, such as gambling.
Today, we’ll talk about what your creatives should look like if you are running campaigns for gambling. However, keep in mind that even if you follow our guidelines, you still need to test your creatives. We’ve covered how and why to do this in a separate article.
What Determines the Choice of Creatives in Gambling?
To begin with, the choice of specific creatives in gambling and their type depends on the advertising format you are using. While we’ll provide some general examples, there are countless cases where different methods are effective depending on the type of traffic.
For example, if you are running campaigns through push and pop ads, you should showcase:
- Attractive offers
- Bonuses, free spins
- Demonstrations of big winnings
In such cases, using a famous face in the campaign is not even an option. Although this method can be highly profitable, it works better in other contexts.
So, as an introduction, we emphasize once again that our recommendations are general and will be most effective in specific scenarios, which you will need to explore on your own.
Classic Creatives in Gambling
The majority of gambling ads consist of classic creatives. Their advantage lies in being time-tested, delivering excellent conversion rates. However, due to competition, it can sometimes be challenging to capture your audience.
Classic gambling creatives often showcase the gameplay of spinning slots, player reactions, big winnings, and more. Essentially, your imagination and budget are the only limits. If you have a tight budget for creatives, simply choose a popular slot, create a video of a big win, and launch the campaign. You’re bound to attract players.
Classic creatives also include showcasing the casino interface, particularly the game library. This works well for both new and experienced players. The latter might associate specific games with pleasant memories, increasing the likelihood of conversion.
AI and Its Impact on Creatives in Gambling
We’ve talked a lot about how artificial intelligence is influencing affiliate marketing. Currently, we’re seeing this impact in gambling as well.
Affiliates are actively using AI to create deepfakes. A deepfake is an image synthesis method where algorithms analyze and replicate human behavior, voice, and more. Essentially, it’s a way to create fake videos featuring personalities who have no actual connection to the content.
These methods are particularly effective in gambling. While moral and legal aspects of using deepfakes can be debated endlessly, the focus often shifts to effectiveness. For example, using Cristiano Ronaldo as the mascot of an unknown casino targeting traffic from Portugal is a ready-made case that can deliver substantial profits.
However, with certain offers, you may not even need AI to feature a well-known influencer in your campaigns. Modern casinos often collaborate with celebrities or sponsor various teams, making it easier to incorporate recognizable figures.
Real and Semi-Real Shoots
Nothing convinces traffic better than a video proof showing someone winning a large amount from a small bet. However, creating such a video isn’t as simple as it might seem. Beyond preparing the gameplay, you’ll need an actor, a location, and post-production.
The downside of such creatives in gambling is, of course, their cost. You need to calculate in advance whether using such creatives is worthwhile, if you can achieve a positive ROI with your budget, and if there’s room for error. One creative might fail, requiring further testing and new videos until you find the best-performing connection.
A compromise could be semi-real videos. Start with a real person introducing the story and sharing their win, followed by gameplay footage edited into the video. This approach is significantly cheaper, making it worth considering if you aim for high ROI.
Conclusion
Sometimes, choosing a quality creative for your campaign is tough. Testing, budget spending, and unsatisfactory results can be frustrating. However, knowing the right direction can make it easier to reach profitability, even in highly competitive verticals.
Do you agree that these categories of creatives are the most optimal for gambling campaigns? Share your thoughts in our Telegram community, where we regularly discuss the latest trends in affiliate marketing!
Best regards, Your Geek!
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