Greetings, community! The effectiveness of your work in affiliate marketing depends on how well you can adapt to the current realities of the industry. Considering that affiliate marketing evolves very dynamically, sometimes it can even be challenging to choose a traffic source.  

When it comes to platforms like Facebook, the process is straightforward but requires significant experience and investment to achieve high profit. Thus, beginners might lean towards something more original, where creativity can compensate for a limited budget and lack of experience. Among such options, we want to highlight in-app traffic. What is it, and how do you work with it? Let’s explore! 

Before diving in, we always strive to bring you unique and unconventional traffic sources. Recently, we shared insights on how to get free traffic from Reddit. We recommend checking it out!  

What is in-app traffic? 

Let’s start with the basics. In-app traffic refers to traffic sourced from a mobile application or game. The main advantage of this source is that you can understand certain characteristics of the audience in advance. Specifically, this audience consists of smartphone users actively engaging with mobile apps and games. 

There are various ways to obtain in-app traffic. For example, you can directly approach app owners to negotiate ad placement on their platforms. However, it’s generally easier to use specialized ad networks that automate the process and provide additional features, such as targeting. 

Overall, the workflow for in-app traffic looks like this: 

  • Find the right network. For example, consider Google UAC if you plan to drive traffic to your own mobile app. Pay attention to the apps and games available in the ad network to ensure they align with your offer. For instance, if you’re promoting a financial offer, a platform featuring games like Peppa Pig might not be relevant. The idea is clear. 
  • Prefer networks that allow for precise targeting. Effective targeting helps you create profitable ad campaigns, ensuring your budget is spent efficiently. Determine your targeting strategy in advance.  
  • Select formats and creatives, and then test them. Testing creatives is crucial to finding the ones that generate the most traffic, which directly impacts the number of conversions. 

Let’s focus on the last point to better understand the formats you can use when creating ad campaigns. 

What formats can you use for in-app traffic? 

Choosing the right creative format is key to maximizing effectiveness. In this regard, in-app traffic allows for experimentation, as there are no significant limitations. 

The most popular in-app traffic formats include:

  1. Static and dynamic banners that appear randomly during app or game use; 
  2. Native videos tailored to the app’s context. For example, in a relationship-focused app, it’s logical to promote psychology offers or dating offers. High-quality native ads can yield significant profit; 
  3. An exclusive in-app format – rewards. If you’ve ever used a free VPN, you might recall watching ads before connecting to a server. This is a reward ad format: you’re rewarded for watching the ad.  

The reward format is especially popular, as many apps and games implement mechanics encouraging users to watch ads. If your creative is high-quality and engaging, this format is worth exploring, especially since it’s unique to in-app traffic.  

Which verticals suit in-app traffic? 

In-app traffic is an excellent solution for many niches. It’s especially effective for driving traffic to gambling via apps. This is a highly popular approach where affiliates package offers into apps and direct traffic to them. Although most rely on Facebook traffic, in-app traffic through platforms like UAC is a viable alternative.  

You can also use in-app traffic for financial offers and microloans. Precise targeting and careful selection of apps for traffic acquisition are crucial here.  

Additionally, you can direct traffic to your own apps and games. If you’ve created an app and want to grow its audience, purchasing traffic from another app can help.  

Overall, you can work with almost any offer. The key is to choose suitable platforms for driving traffic that align with your end product. This ensures profitability! 

Conclusion 

In-app traffic isn’t as mainstream as Facebook or TikTok traffic. If you’re looking for something original with untapped potential, this format is worth trying, especially for gambling or financial offers. 

Do you use in-app traffic? Share your experience in our Telegram community, where we discuss these and other exciting topics! 

Best regards, Your Geek! 

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