Hello, community! To effectively promote a product to a modern audience, you need to use all available tools. In the age of digitalization, these tools are becoming increasingly diverse, forming a trend of interactive marketing, which we will discuss in today’s review.
But before we dive in, we recommend exploring some of our other materials. For instance, we recently talked about what AI offers are and why you should drive traffic to them.
What is interactive marketing anyway?
Interactive marketing is a comprehensive set of tools designed to engage consumers by involving them deeply in all processes. It’s not just about showing an ad but letting users interact with it, turning the ad itself into a game.
While this kind of interaction naturally attracts consumers, additional motivation can be used to further warm up the audience. For example, offers like “participate in a quiz and get an extra 25% discount!”
On this note, let’s transition to the different types of interactive marketing widely used today.
- Games. This is a broad category that includes standalone games (in messengers, via chatbots, or traditional downloadable games) and events within existing games that allow communities to create content, such as Roblox or Fortnite. The latter has long been used as an advertising platform for movies and even musicians (Travis Scott’s concert in Fortnite is well-known).
- Interactive landing pages. This approach is highly relevant for affiliates. It can include various methods of user interaction, from the games mentioned above to forms and surveys that collect feedback essential for optimizing ad campaigns. The choice of interactive elements for landing pages often depends on the vertical you’re working with.
- Applications. Telegram apps deserve special attention, especially since even casinos have migrated there. These are a natural continuation of the apps in social networks, which were quite popular, including in Ukraine.
Gamification plays a crucial role in interactive marketing. It allows users to relax, and selling to a relaxed user becomes significantly easier.
There are also other niche interactive tools aimed at engaging consumers. However, they are less common and harder to recall immediately.
Why use interactive marketing?
There are certain verticals where interactive marketing is almost the most obvious way to promote a product. For instance, in gambling, you can use games on pre-landing pages where leads win bonuses for deposits. Essentially, they would receive the bonus anyway, but the game warms them up and, most importantly, converts them into profit.
Interactive tools create a new experience for consumers. Modern audiences are not intimidated by new experiences; instead, they are attracted to them.
Additionally, considering the versatility of interactive creatives, whether full-fledged applications or small scripts, it’s worth noting their adaptability. You can tailor them to any vertical if necessary.
Trends in modern interactive marketing
Interactive marketing has been evolving rapidly over the past 10–15 years, with trends constantly changing. While incorporating games into a marketing campaign once generated significant buzz and popularity, this is no longer enough to surprise audiences today.
As a result, there’s a shift toward projects designed for long-term utility. Marketing teams now plan not only how to use but also how to develop an interactive product created as a complement to the main offering. This highlights another trend: companies are not afraid to invest additional resources in promotion elements, indicating their effectiveness.
Looking at major companies like Disney, it’s clear that one of their key marketing trends is gamification, often involving brand collaborations. For instance, Call of Duty recently featured WWE wrestler skins, and Fortnite, as mentioned earlier, has hosted collaborations with everyone from Spider-Man to Peter Griffin.
In summary, interactive marketing is not only widely trusted but also actively invested in. Ignoring it in affiliate marketing means missing opportunities to maximize profit.
How to use interactive marketing in your campaigns?
If you’ve never worked with interactive marketing, avoid investing large budgets initially. Without a clear understanding of how best to engage your target audience, it’s better to start small: add interactive elements to your landing page, and if they significantly boost interest in your product, consider developing this further, possibly even creating a standalone application.
It’s impossible to be an expert in everything. If you don’t understand how an interactive product should function, hire someone who does. For larger projects based on gamification, it may be worthwhile to consult a game designer. They understand how users interact with games and can guide them profitably.
Large interactive projects might require additional marketing support. For example, you could drive traffic first to the interactive product and then redirect traffic to the offer. This approach opens up monetization opportunities, such as adding ad blocks to your popular app leading to the offer, thereby increasing overall campaign profitability.
Conclusion
Interactive marketing aims to engage the audience. Such close communication fosters loyalty, warming up the client to the offer and significantly increasing conversion chances.
Do you use interactivity in your campaigns? Share your experience in our Telegram community, where we discuss affiliate marketing!
Sincerely, Your Geek!
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