Hello, community! Using mobile apps for promoting gambling offers has become the main trend in modern affiliate marketing. While some struggle to understand why these setups work effectively, others remain unaware of the practices preceding PWA and WebView. In this article, we aim to address all these questions.

Before diving in, let’s remind you that we’ve already done a detailed review of how affiliates use mobile apps. We highly recommend checking it out!

How Does an App Setup Work?

Let’s start with a brief historical overview. How did traditional setups for gambling promotion work before affiliates began actively leveraging apps? It looked like this:

  1. The user clicks on an ad or directly follows an affiliate link.
  2. A pre-landing page or directly the casino landing page opens.

Previously, Google Forms were also used to embed links, serving as a kind of white page to bypass ad network restrictions.

There are many reasons why this classic scheme was gradually abandoned. The key issues were the inability to sufficiently retain and push notifications to the user, and stricter moderation made launching campaigns increasingly challenging.

Apps largely mitigate, if not completely eliminate, these issues. For retention, mobile apps enable sending push notifications to remind players about new promotions, free spins, and other bonuses. The goal is to improve CLV and LTV, which are critical in this niche.

Another advantage is the higher level of trust users have in apps. A game listed on platforms like PlayMarket inspires far more confidence than a suspicious link. This is why PWA apps, often downloaded from third-party sites, fall short compared to those listed on official platforms.

Despite popular stores prohibiting explicit casino advertising, affiliates can use subtle hints—treasure chests, mascots from popular slots, and so on—to indicate what players can expect.

Ad networks also view AppStore pages more favorably than pre-landing pages offering free spins and deposit bonuses. This is a big plus for beginners who are still figuring out cloaking techniques and launching their first campaigns. While an app won’t solve every problem, it can significantly simplify the path to the first profit.

In conclusion, thanks to higher retention rates and direct user engagement, apps often yield a higher ROI than traditional setups.

Where to Get an App?

We’ve briefly touched on how to acquire an app for affiliate marketing. Today, let’s delve deeper into this topic.

Rental

The most common model is renting an app. You can simply contact a seller. Some of them can be found on our website in the Services – App Rentals section.

However, be cautious when choosing an app. If it’s of poor quality and gets banned within two days, it can ruin your campaign. Pay attention to the following:

  • Reputation of the seller and their project community. Large services usually build a strong customer base that serves as a quality indicator.
  • Support. A seller who not only rents apps but also provides detailed guidance, manuals, and 24/7 support is a significant advantage.
  • Price. Suspiciously low or overly high costs should make you reconsider renting from such a service.

It’s also recommended to rent apps from Ukrainian services, as they often have top sellers—affiliate teams that know which apps perform best in the industry.

Get It from an Affiliate Program

Top affiliate programs follow trends. If you’re working directly with an iGaming network, they likely have their own apps you can access through a manager or an admin interface.

These apps are either rented or developed by the programs themselves.

However, this is still not a widespread practice. Most programs probably won’t offer free apps, but it’s worth asking support if they can make an exception for you.

Development

The most obvious but expensive option is to create an app yourself or hire developers. This approach is rarely considered because developing an app for a single campaign is very costly. Renting an app costs pennies daily, while development can exceed a thousand dollars.

Even if you handle development independently, don’t forget about the investment needed to boost your app’s rankings on digital platforms. Without this, you won’t gain organic traffic to offset the time and resources spent on development.

Conclusion

Using apps for gambling promotion isn’t just a trend; it’s nearly the only working setup accessible to both professional affiliates and newcomers. The key is to choose a quality app—with built-in tools for push notifications, proper offer display, and flawless functionality, especially for payments. This way, you’re set for profit!

Are you using apps for gambling promotion? Share your experiences in our Telegram community!

Best regards, Your Geek!

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