To remain effective and competitive, it is essential to stay on top of market trends and monitor changes constantly. The Cpamatica team, operating in the dating market for over 10 years, has gathered several key trends and tendencies that have been observed in the dating market over the past year, as well as what to be prepared for in 2025.

How the Dating Niche Changed in 2024

2024 was the year that proved AI is making a bigger impact on the dating niche. The AI dating sector continues to grow rapidly, and by 2025, it’s expected to gain even more traction. Thanks to modern technology, users of AI dating products can now create “ideal” AI-generated partners and interact with them. This opens up new ways to connect and creates plenty of monetization opportunities.

Tip: The main audience for these platforms is young adults aged 18-24. This group is less active on the usual dating products, which makes AI dating a highly effective way to monetize such a target audience.

Advertisers using a coin-based model (when users need to purchase coins or credits to interact on the website) have to engage users even before they access the product. Simple landing pages are not enough anymore. Now, longer pre-engagement funnels, surveys, and interactive components are what boosts conversion rates and keeps users interested.

Tip: We regularly update pre-landers in our system, so you can always find the best-performing options in your Cpamatica (http://cpamatica.io?d1=uageek) dashboard.

Traffic in 2024: What Worked and Where to Go Next

  • Facebook traffic saw solid growth in 2024. Many teams that previously worked in other niches started testing dating offers. This led to increasing competition and raising CPC prices.
  • Telegram traffic, which was very popular starting from 2023, took a hit due to stricter regulations and account bans. At the same time, paid Telegram traffic is growing, though it still makes up not a big part of the dating niche.  
  • SEO teams also felt the pressure as Google rolled out several updates that seriously affected search rankings. Still, Reddit posts and LinkedIn articles became more popular, thus opening up new opportunities for organic traffic.

What to Expect in 2025

  • Google is preparing new restrictions that could affect dating ads on Google Ads, which include a potential full ban on pre-landers and redirects. If you rely heavily on paid Google traffic, now is the time to think about new strategies.
  • Competition is also heating up when it comes to traffic sources. iGaming advertisers have started flooding tube sites by targeting the same audience as dating offers, which drives up ad costs. This makes free social traffic an alternative worth seriously considering.

2024 was a challenging year for many traffic sources, so better to stay open-minded and look for alternatives, such as free social traffic.

How Affiliates Can Prepare for 2025

  • Bigger budgets are needed. New offers, experiments with traffic sources, and expanding marketing strategies require more investment. Consider investing money into your own resources – content creation, ad creatives, better tracking, and optimization tools.
  • Traffic quality is the top priority. Don’t just focus on driving traffic! Use an approach that is data-driven – track users who make sales and adjust your strategies accordingly. Pre-landers and source tracking should be standard practice.
  • Be flexible. The market is changing faster than ever – regulations are tightening, algorithms are changing, and new players are entering the game. Our recommendation is simple: keep networking with industry professionals, follow forums and social media, and attend conferences.

Where to Meet the Cpamatica Team in 2025

  • TES (Seville, Spain) March 9-11, 2025
  • I-Con (Limassol, Cyprus) May 29-30, 2025
  • TES (Prague, Czech Republic) September 12-15, 2025
  • Affiliate world Europe (Budapest, Hungary) September 4-5, 2025
  • Affiliate world Asia (Bangkok, Thailand) December 4-5, 2025

We’re also hosting our exclusive Sunset & Cocktails with Cpamatica party on 10th of March during TES in Spain – contact us to get on the invite list!

To Sum up

2024 wasn’t easy – competition became more intense, regulations tightened, and traffic costs became more expensive. But opportunities are still out there. The key is to adapt quickly, experiment, and invest in new approaches.

We wish you a profitable 2025, strong partnerships, and smart business decisions! 

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