Hello, community! Running traffic to gambling offers is a dream for many people — even those who aren’t familiar with affiliate marketing. Everyone gets it: where there’s a casino, there’s money. But when it comes to affiliate marketing, it’s not about luck. You need to think things through — plan your funnel in a way that brings the highest profit.
One of the most popular methods for driving gambling traffic involves using “schemes”. In fact, traffic gained this way is often called “scheme traffic”. We already have a dedicated article about it.
Today, we’ll go into more detail about how a funnel for scheme traffic is built. We’ll walk through each step so you can either better understand the method — or even replicate the funnel and start earning. Let’s go!
Creating an account on a social network or messenger
The first and most important step is creating an account that will become your main platform for traffic. You can use any popular social media: TikTok, Facebook, even Pinterest. Many people also use messengers like Telegram.
We’ll focus on Instagram. Here’s why:
- Instagram allows you to build an effective platform for scheme traffic — especially by showcasing a “luxury lifestyle” supposedly enabled by these schemes;
- You can efficiently promote the account through ads, reposts, and Stories mentions (more on this below);
- Instagram also has solid communication tools. Don’t forget: scheme traffic is very close to retention traffic. You’ll need to actively chat with people — and Direct is perfect for that.
Next — design the profile. You can reuse content from existing accounts (as long as they’re not well-known). Don’t copy profiles from the same GEO. For example, pick a popular vacation spot and grab photos taken there.
Find your target — let’s say, a jacked Brazilian guy who only posts luxury cars, resorts, and yachts. Rebrand him as an Italian, and boom — your account is ready. The content’s all there.
Just be aware: your account could get banned if the real owner reports it. To avoid this, try sourcing images from less obvious platforms. Or just take the typical affiliate route — let it run until it dies. The choice is yours.
Warming up the account and adding engagement
Start with a typical warm-up: post photos and Stories, but don’t overdo it. One or two posts a day and the same number of Stories is enough to avoid unwanted attention or shadowbans.
Before posting, fill in the bio: who your persona is, what they do, what their goals are. This matters because their “profession” will help you convincingly push the scheme. Example: pretend to be a programmer who one day discovered a pattern in slot machine code that made him and his followers rich.
Create Highlights (Story albums) to make the account look more real and active. This gives users a reason to follow. Later, add a “student testimonials” highlight too.
Content format should be emotional and basic — luxury landscapes, motivational quotes, etc. Nothing about making money yet. Just lifestyle flexing: food, gym, views, travel.
Once the account is warmed up, start buying followers and likes — carefully! Use high-quality boosting services. Don’t dump thousands of followers at once. Take it slow to protect all your previous work.
Warming up your audience with testimonials
With a warmed-up account and some followers, you’ll start getting organic traffic too — helped by regular posts and using popular GEOs and hashtags.
Next: publish testimonials. For this, you’ll need extra accounts. Don’t waste time farming them — just buy disposable ones.
Testimonials should be emotional and triggering: talk about material things people were able to buy thanks to your scheme, and most importantly — include hints. Tease users enough to make them message you and ask what the “method” is.
Each review must be unique, authentic, and hit different pain points. The success of your funnel depends on how believable and well-written your testimonials are.
Also include screenshots of casino balances. You can fake the numbers using graphic editors or dev tools — find the variable controlling the balance display and change it as needed.
Video testimonials are a huge plus — they boost credibility. Easy to get: go to freelance platforms in your chosen GEO and order a video review. Prepare the script in advance for better results.
Engaging with your audience
If people start messaging you — it’s go time. Now you push the scheme. What that scheme looks like is up to you. For example: “go into this slot, spin 20 times at $0.20, then 10 spins at $1, then 10 at $5. This will trigger a bonus round in the slot’s script, and that’s where the big win is.” The scheme can be more complex or flexible — your call. The key goals:
- Promote your offer — since only in “our” casino and via “our” link will the scheme work. Choose an offer that accepts scheme traffic and doesn’t send it straight to fraud. Emphasize bonuses — or build the whole scheme around them;
- Handle objections — if someone is afraid of risk, push back: “It’s just a few bucks compared to the chance to win big.” Sell it;
- If you’re selling the scheme, offer a free copy in exchange for a video testimonial using your provided script — that helps promote your account even more.
Paid schemes are risky — they raise the entry barrier and reduce leads. Free schemes work better. For example, say your persona got banned from the casino and now shares the trick out of revenge.
Conclusion
This funnel is the most common method for driving scheme traffic. It takes effort — finding photos, warming up the account, engaging the audience, etc. But success depends entirely on how creatively you execute. From testimonials to the scheme itself — it all relies on your storytelling and originality!
What do you think about scheme traffic? Have you ever run it, or maybe you’ve been a victim of it? Share your experience in our Telegram community, where we talk affiliate marketing in Ukrainian!
Respectfully yours, as always — Your Geek!