Hey, community! Telegram is seriously stepping up its game with advertising tools. And it’s not just about ads for ads’ sake — the tools themselves are evolving. That means more opportunities for affiliates to squeeze even more profit out of their funnels.
One of the latest updates to Telegram Ads is the introduction of the Pixel Tag. Before we get into it, we’ve already covered what postbacks and pixels are, and how to use them — check that out if you haven’t yet.
What Is Pixel Tag?
Telegram’s Pixel Tag is a familiar tool for any affiliate — it’s just a pixel, a small piece of code you add to a landing page you’re directing Telegram Ads traffic to.
What makes it valuable is that it gathers way more data than you could get without it. Without the Pixel Tag, an affiliate sees only basic metrics like clicks and impressions. But with Pixel Tag, you can track exactly how much each lead costs you — and way more.
In short, Pixel Tag lets you track exactly where your traffic came from, where it went, and what actions users took — including whether they completed the target action. Of course, you’ll need to set it up properly for that to work.
This tool is especially helpful if you’re using Telegram Ads as your main traffic source. Now you don’t need to run multiple external trackers — one pixel will do the job.
Why Use Pixel Tag?
Don’t expect Pixel Tag to fully replace your tracker — that’s not the goal here. It’s a supplemental tool, not a full tracking platform.
Its role is to give you better insights into traffic flow and conversions within Telegram’s ad network.
Telegram’s Pixel Tag offers:
- A convenient way to track conversions on your landing pages.
- The ability to create, edit, and customize pixels for specific events.
- Access to 19 preset event triggers to help you understand user behavior on your target pages.
These features make Telegram Ads much more workable for affiliates. If you’ve ignored this ad network before because it seemed too limited, now might be the time to reconsider.
Still, don’t expect miracles. Telegram Ads is a niche platform and may not be suitable for every type of funnel or offer.
What Does Pixel Tag Consist Of?
The Telegram Pixel is built in a very standard way — it consists of two code snippets:
The first is placed on the landing page users see right after clicking your ad. This is your base code.
The second goes on your conversion page — for example, the “Thanks for signing up” page after registration. This is your event code.
As you can see, the setup is dead simple — but highly effective. And that’s what you want from any good pixel.
How to Create and Use the Pixel
If you already have an active ad, setting up your Pixel Tag won’t take long.
- Open your active ad. On the left side, click “Manage Events,” then hit “Create a pixel.”
- You’ll receive a code snippet. Place it inside the HEAD tag of all pages involved in the campaign.
Additionally, you should create a conversion pixel. Click “Add an event,” give it a name, and select the event type. You can create multiple events to track everything from registrations to confirmed purchases.
If everything’s set up correctly, the pixel will appear as active in your dashboard.
Why You Should Care
Using a pixel saves affiliates a lot of headaches. Especially if you value your time and want all your key metrics in one place.
The fact that Telegram Ads now supports Pixel Tag shows that the platform is evolving. And that means we can expect even more updates in the future that make running campaigns on Telegram smoother and more profitable.
For now, make the most of what’s available to maximize your revenue. And if you’re on the hunt for high-converting funnels or just want to stay up-to-date with all things affiliate marketing, join our Telegram community — we always keep our finger on the pulse!
Best, your Geek!