Hello, community! Writing optimized texts is not an easy task. However, it is the best way to generate traffic, even in highly competitive niches. For example — gambling.
Today, using a real technical assignment as an example, we’ll break down how to write an SEO text for a gambling website. Before we start, let’s remind you that we’ve already covered how to drive SEO traffic to iGaming. Highly recommended!
A little intro
Who is this material for? First and foremost — for future authors who want to start their affiliate marketing journey with copywriting. And trust me, such people exist — because you’re reading one of them right now.
But this information will also be useful for affiliates who want to squeeze more traffic from their funnels built through organic search. After all, saving on copywriters’ services means more pluses to your ROI.
We won’t disclose which exact website the case article was written for. But we’ll highlight the effectiveness: for the target GEO — Ukraine — this article quickly reached the first page. Of course, this was not only thanks to the quality of the text but also other aspects of SEO optimization. But today we’ll focus only on the text.
Creating and analyzing the technical assignment
The very first thing we deal with is the technical assignment (TA). In our case, it looked like this:
We are primarily interested in volume and keywords. Where do these numbers come from?
About the volume. Traditionally, in modern SEO, analysis is based on sampling three to four results from search rankings — obviously from top positions — for the target query. If competitors’ texts are, say, 15k, 5k, 7k, and 8k characters, we take the average — around 10,000 characters.
In the keyword section, frequency is listed rather than the required number of repetitions. Data is taken from Ahrefs. You can also use Serpstat — it’s a matter of habit.
During writing, top high-frequency keywords must be used in exact match — without changing word forms — at the beginning of texts and in subheadings. The main keyword with the highest Ahrefs frequency must also appear in the H1, title, and meta description of the page.
Writing the text
To write a quality text, you don’t need to be a great writer. You just need to analyze the content that’s already available, then integrate it into your own text properly.
This is not about plagiarism. It’s about using information, not copying text. How does it work?
We wrote a text about bonuses for a specific casino. It’s a very concrete topic. There’s nothing to invent. All you need to do to reach the required volume is to take info directly from the casino and explain it clearly to the reader.
From here, we can think about structure. Because:
- We have bonuses as the basis: what bonuses does the casino offer. To include a keyword from the TA, we can phrase it like: does casino UA have a no-deposit bonus? Even if it doesn’t, we start with an honest answer and then continue with “but” to describe the bonuses that are available.
- We have conditions for receiving them, which can be added into supporting blocks with subheadings like: registration, wagering, etc. Use keywords — for example: how to use casino UA promo code?
- FAQ section. Here you can add extra keywords that didn’t fit elsewhere, or craft Q&As strong enough to appear in search snippets. We’ll cover this later.
How exactly to fill the text is up to you. In our case, we simply explained the principles of bonuses, their conditions, and wagering requirements. Even such basic info was enough to hit the needed length.
Our main advice: write without mistakes. Luckily, there are many tools to help you check. You can even use AI for control or idea generation. But never insert AI-generated fragments directly into the text!
Structure
As we mentioned subheadings — structure matters. Search engines care about markup elements, so a “wall of text” has zero chance of ranking for competitive queries.
It’s also important to follow trends. For example, don’t forget Schema markup. FAQ blocks increase chances to appear directly on Google’s front page:
Most modern CMS platforms have plugins for quick integration. For custom sites, see instructions at the official Schema website.
Another trend is tables. Google increasingly values them, so articles with tables often rank better. In our case, we used a table to systematize all available casino bonuses.
And while it may seem hard to add a table naturally — it all depends on creativity. You can adapt even awkward keywords or technical info into structured formats.
Another must-have element is bullet lists.
In our example, we used it to list bonus wagering requirements. Lists are also perfect for things like registration steps:
- Fill in the form
- Confirm via email
- Log in
This template works for almost any digital product review. So use it.
No AI
A reminder: using AI in modern SEO texts is strictly prohibited. Even writing manually can be risky, as AI-content detection algorithms are imperfect. Genuine content may still be flagged.
We’ve already explained how to avoid being flagged as AI-generated. But for serious projects, it’s best not to use AI at all — except maybe as an advisor.
From our experience, algorithms dislike overly complex sentences. Breaking them into two or three shorter ones reduces the risk of being flagged.
Some “crazy theories” claim that even long dashes trigger AI suspicion. That’s conspiracy-level stuff, without any proof.
Bottom line
It may seem like writing SEO-optimized text kills creativity. Just a dry set of characters, structure, and strict rules. But in practice, that’s not true.
Creative texts are the ones that perform best. Algorithms do set rules, but they’re not overly strict — and often useful. Can tables or lists harm a good text? No — they make it better.
Yes, some keywords without declension may look awkward. But you’ll quickly learn how to adapt them. The key is to keep writing — and reading carefully.
And don’t forget to share experiences. We’ve shared ours with you — now you can share yours in our Telegram community, where we discuss the most important things in affiliate marketing!
With respect, Your Geek!