Greetings, dear community! In the search for unusual, even somewhat extravagant traffic sources like PornHub, affiliates often overlook the elephant in the room. That’s exactly how we’d describe the situation where we almost don’t see discussions about how to drive traffic from LinkedIn — even though there’s plenty of it, and it’s very, very high-quality.
But before we begin our overview, we recommend that you also take a look at our analysis of PornHub as a free traffic source. We didn’t mention it at the start for nothing. Let’s go!
What is LinkedIn?
Many people have misconceptions and associations about LinkedIn, seeing it as something like Work.ua. However, the only common feature of these two platforms is the ability to add a resume and search for a job. Functionally, the networks are completely different.
You can also create public pages on LinkedIn — for example, on behalf of an organization. This allows you to additionally accumulate views and clicks that can be converted into profit. However, to do this, you need to understand which trends dominate here. And we’ll definitely talk about that.
How much traffic is on LinkedIn?
As of January 2025, the number of LinkedIn users reached 1.1 billion. This became known from a report by the network itself. We’re talking about “members,” that is, registered users — not just visitors. But what is this traffic like?
As for visits, in May of last year the platform gathered over 1.8 billion visits. This makes LinkedIn the 4th most popular social network.
You can also evaluate other targeting characteristics — in particular, the project’s age category. Statista helps with this. 
It’s hard to judge the purchasing power of the platform’s users. Despite the common belief that it’s full of IT people only, in practice this is not the case. People of many different professions look for work there.
However, we still have some data that can partially indicate whether people are ready to pay. In particular, the number of premium users can hint at this. LinkedIn allows you to purchase a subscription to access some additional (not exactly critical) features. And as of 2023, the network had over 179 million premium users — 20 million more than in 2022, and 80 million more than in 2019.
So the number of paid subscriptions is growing, which may also hint that the number of solvent users is increasing. It’s not just the unemployed here — some are simply looking for better opportunities.
How to “get traffic” on LinkedIn?
So now we understand a few things. First, there are a lot of people on LinkedIn — over a billion registered users. But they definitely won’t subscribe to our account just like that, and they certainly won’t click our links. Moreover, they won’t even see our posts if we don’t take into account the trends and tendencies that dominate this social network.
Fortunately for us, there is something to analyze here as well. In particular, a fresh study by Metricool, whose work has already made it into our reviews more than once. Recall that we have already reviewed their TikTok analytics, and you should definitely check it out.
How does the LinkedIn feed work at all? In fact, it generates content that is most likely to interest the user. For example, it selects posts related to the profession that the user specified in their profile.
As for the Metricool study, it aims to find certain patterns. In particular, they pay attention to how often large accounts publish. And although they don’t directly claim that such regularity is what allowed a profile to gather so many followers, we still can’t ignore this data.
Because most algorithms actually take into account many different factors — from obvious to barely noticeable. The study’s data will help us build a promotion strategy with a better chance of success than simple autoposting.
Metricool analyzed over 577 million posts as well as about 48 thousand profiles. The average number of posts was 12.24 per month. They also shared infographics that help better understand which accounts made which number of publications.
It also makes sense to think that the platform slightly boosts posts from accounts with fewer than 1,000 followers. Metricool notes that publications from such users receive 22.39% more impressions. But regarding this slide there are more questions than answers, since it’s presented as fact rather than an infographic. Still — it’s something to consider.
The next statement is clearer: the more followers a page has, the more actively the audience engages, and the more loyal they become to the content.
Experts also point out that the number of interactions with content is growing every year. This shows us that users don’t just scroll through the feed — they actually read the content, like it, and repost it.
The trend of short videos has not bypassed LinkedIn. Videos on the platform are becoming increasingly popular, they’re often watched and receive tons of engagement. If you’re creating a content plan for LinkedIn, make sure you can prepare interesting videos. Without them, building an audience will be harder.
But to get even more interactions, you should experiment with formats. Some post types generate more clicks, others — more comments.
Why do affiliates need LinkedIn?
LinkedIn is an ideal platform for affiliates. Here you can even find a job at a factory after spending your entire budget!
But jokes aside, it’s now clear that we simply cannot ignore such a huge traffic source. LinkedIn is a logical, convenient platform to work with — to get traffic and reach. What to do with it? That’s entirely up to you.
Yes, of course, the most obvious option is to drive LinkedIn traffic to HR offers. But less obvious is that you can also drive it to gambling by telling stories like: “I was trying to find a job, but thanks to free spins I don’t need one anymore.” Not directly, of course — but bypassing moderation here is possible, just like anywhere else. Once you get the traffic, you’ll easily find a way to monetize it.
The study from Metricool will help you attract traffic effectively. But also don’t forget to share your own experience with the community — it’s often more valuable than research. We’re waiting for you in our Telegram community, where we talk about the most important things in affiliate marketing!
With respect, Your Geek!