Hello, community! By now it’s almost cliché to note that AI is integrated into nearly everything: from analytics and planning to manufacturing and robotics. You’re hardly surprised when a driverless taxi comes to pick you up. On paper, of course. In Ukraine, we don’t see that just yet.
It’s equally obvious that AI is a powerful tool in marketing. And META is planning to automate its targeted ads entirely — not “sometime in the future,” but as soon as next year. So it’s worth getting ready, right?
Before we begin, a quick reminder: we recently covered how to optimize ad campaigns with AI. Recommended reading!
Where does this come from?
The news that META plans to fully automate its advertising was reported by the Wall Street Journal.
What’s interesting is that we’re not just talking about automation where the system helps with setup or scheduling — e.g., deciding where and when to show ads. This is about full automation. Meaning AI will create everything itself: from ad copy to creatives.
What else will META’s automated AI ads do?
In reality, META has been experimenting with AI for a long time, so the “full automation” headline isn’t shocking.
According to the WSJ piece, we can also expect upgrades to existing tools and options — first and foremost around auto-optimization for targeting.
Even now you can use AI to better position your campaigns and increase your chances of hitting the target audience. With deeper automation, you theoretically won’t have to stress about “finding the buyer for the product” — at least in theory.
As for the ad-generation process itself, advertisers will still be able to make their own adjustments. In fact, they’ll provide the prompts and references that AI uses to generate the campaign. But we won’t have to spend time “uniquifying” creatives — that will happen automatically at launch.
Overall, the planned workflow looks like this:
- The advertiser adds a product link or uploads a creative.
- Sets the campaign objective: increase sales, maximize clicks, etc.
- Chooses the campaign budget.
Automation will also aim to show the same ad differently to different users. In other words, the emphasis is on a personalized experience to nudge each lead closer to conversion.
To make personalization work as intended, the system will also run A/B tests automatically — no manual intervention. The only question is how good the end results will be.
How will this affect affiliate traffic?
It’s too early to say exactly how this will impact our favorite niche, but we can make some educated guesses.
Right now, the outlook isn’t bad for those working in “white hat” niches. In theory, the new tools will make launching campaigns even easier, lowering the barrier to entry for total beginners who can scrape together a budget.
On the flip side, launching “gray” offers may become harder — automatic systems simply won’t let them through. That said, it’s unlikely META will completely abandon such ads. As before, there may be selective blind spots or intentional “gaps in the fence” through which questionable casino ads can slip (though let’s be honest, they’re all crap questionable — keep that in mind).
What’s more, in many cases it’s actually easier to pass automatic moderation. So we might end up seeing the opposite: a boom in nutra and gambling ads on Facebook or Instagram. We’ll see.
Conclusion
For now, META’s automated ads look like straightforward technical progress. Sooner or later, most ad networks would land here anyway. If it works as described, such ads should be genuinely effective — especially thanks to personalized experiences, which clearly sell better.
Both advertisers and platforms are aligned on one goal: ads that convert. That’s good for everyone — even for end users.
No need to worry about “losing control” of your campaigns either. The focus will simply shift. Instead of sweating targeting and creatives, you’ll spend more time on product strategy — while AI handles more of the execution.
What do you think? Share your thoughts in our Telegram community, where we discuss everything interesting in the world of affiliate marketing!
Respectfully, your Geek!