Hello, community! We always explore fresh marketing trends, and today’s article is no exception. It’s incredibly challenging to retain and engage a modern consumer. Over 80% of internet users ignore ads altogether. Skipped banners and unmotivating Call-To-Actions combine to cause lost profit where you could have gained it.

One of the most effective methods today to interact effectively with users and motivate them to take desired actions is gamification. What is this process, and how is it implemented? Let’s dive in.

Before we begin, we’d like to remind you about a related topic we recently covered: why affiliates use pre-landers. Highly recommended!

What is Gamification?

Everything new is just forgotten old. This aptly describes the phenomenon of gamification. You might remember the era of interactive flash banners, where users were invited to “save” or “punish” a half-dressed character. Some of these ads offered mini-games that redirected you to a landing page after completion. Such ads helped:

  1. Not only grab attention but also warm up the traffic right away.
  2. Filter out clients who weren’t interested in the product (assuming it was connected to the ad’s theme).

This is the main advantage of gamification. If we speak about terminology, gamification in marketing means using interactive or gaming elements to promote products and services. This includes not only banners with interactive elements but also large-scale events, quests, and competitions designed for advertising purposes.

If you think this works only for niche campaigns promoting gambling or mobile games, you’d be mistaken. Even in serious projects, such as banking offers, gamification can boost sales. This method allows brands to deliver complex information, like investment options, in a simple and engaging way through games.

Today, gamification is a genuine trend. Games are used to teach people proper gym techniques, help them learn foreign languages, and more. It’s no surprise that gamification is becoming a dominant force in marketing. Mastering this method can help you achieve significant profit!

Benefits of Using Gamification in Ad Campaigns

Gamification is utilized by both major brands and affiliates in their smaller campaigns. However, the benefits of this method are so substantial that they can’t be ignored.

Gamification allows you to:

  1. Make your brand more recognizable, which is crucial for large-scale campaigns. Additionally, every campaign has the potential to go viral, bringing even more traffic to your offer.
  2. Clearly and simply deliver complex information, making it easier to gain clients in challenging niches such as finance and microfinance, investments, law, and more.
  3. Promote products natively and unobtrusively, which can be useful for engaging specific types of consumers.
  4. Significantly boost sales and increase ROI by improving conversion rates. Gamified campaigns warm up potential clients, minimizing drop-offs and wasted traffic.

Gamification also aligns with another modern marketing trend – retention. This involves engaging directly with consumers to build loyalty to both the seller and the product.

The main drawback of gamification is the complexity of the required technology. The more complex the implementation, the more money you’ll need to invest in your campaign.

Examples of Successful Gamification

In Ukraine, many modern marketing trends are used to enhance the country’s defense capabilities and raise funds for soldiers who risk their lives daily, allowing us to write this for you and for you to read it.

How does gamification work in marketing?

Gamification is often used to generate donations. One outstanding example of how interaction raised over 10 million UAH for military needs is the Orcfall event, a charitable gaming initiative by former Ukrainian Dota 2 player and now popular streamer, Andriy “Ghostik” Kadyk.

The goal was to raise 10 million UAH for the needs of the 12th Azov Special Purpose Brigade of the National Guard of Ukraine: 50% for drones and 50% for electronic warfare equipment. It took just 23 days to achieve this goal, which is an impressive result!

As for the event itself, Orcfall is a game where you play as the hero Dragon Knight, helping him collect funds by traveling across Ukraine and closing donation targets in various regions and cities. The gameplay motivated donations, and players also had the chance to win valuable prizes from top partners.

This case demonstrated that with strong gamification, even raising 10 million UAH is achievable. It’s worth noting that this amount is just 4 million UAH less than what Andriy Kadyk raised throughout 2023! If you were still unsure about using gamification to promote your products, we hope this example convinces you to make the right choice.

Conclusion

Gamification is a powerful tool actively used by major brands and affiliates working with niche offers. Despite the complexity and cost of integrating gamified elements into your campaigns, it’s worth the effort. Gamification significantly increases sales and helps you attract loyal and, most importantly, targeted audiences!

Were you familiar with gamification before? Share your experiences in our Telegram community, the best affiliate community in Ukraine!

Best regards, Your Geek!

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