Hello, community! Gambling is one of the most promising verticals in affiliate marketing. No wonder even people who’ve never seen the inside of an online casino want to run traffic to gambling offers. Let alone having any deeper knowledge of how the industry works.
But today, we want to share a great tool that will help you better understand the niche — and allow you to build solid gambling funnels even for GEOs you’ve never worked with before.
Before we dive in, a quick reminder: we’ve already published a guide to mastering any GEO. Give it a read!
What Is SlotCatalog?
If you want to know which slots are trending in a particular GEO, normally you’d have to browse dozens of local casinos and analyze their top games. Obviously, that’s not very convenient or efficient. The better option? Use SlotCatalog. So why is it so useful?
SlotCatalog is an aggregator of online casinos and slot games, available in multiple languages including Ukrainian — so you won’t run into usability issues.
The main advantage of SlotCatalog is that it calculates each game’s popularity using a transparent algorithm that assigns a SlotRank. Here’s how it works, in their own words:
“We score every game in our database based on its position in the lobbies of casinos we scan. Points are assigned based on the lobby ranking (with position 1 receiving the most points). If a game isn’t present in a lobby, it gets 151 points. This score is then multiplied by a weighted multiplier.”
The weighted multiplier is a factor that reflects how popular a casino is in the selected GEO — calculated based on traffic. In other words, the more visitors a casino has, the more relevant its top slots are, and the more impact that has on a game’s SlotRank.
The platform also features a chart showing the slot’s popularity trend over time — making it easy to spot games that are currently peaking, not just those that have been popular for years. This can help you build more effective creatives — more on that shortly.
Beyond slots, SlotCatalog also provides rankings for new and trending casinos, game provider reviews, big win highlights, promo announcements, and more. Basically, it’s hundreds of casinos in one place — but instead of playing, we’re here to gather data and turn it into profit.
How to Use SlotCatalog Data?
The coolest part? SlotCatalog supports a wide variety of GEOs. So you can track trends in any market where you plan to send traffic.
You can use the insights from SlotCatalog to:
- Choose the right offer. Since SlotCatalog highlights both top-performing and newly launched casinos, you can identify GEO-relevant offers. Then either look them up via a CPA aggregator or request them directly from your affiliate manager.
- Apply custom filters. You can filter casinos by payment methods — ideal for creating more personalized funnels. For example, if you want to highlight crypto deposits in your ads. It also helps with Tier-3 GEOs, where cards aren’t always accepted.
- Understand the niche. The built-in blog covers many aspects of online gambling — useful for beginners or for exploring a new vertical.
- Create better creatives. One of the key psychological triggers in gambling ads is association. As confirmed by people with past gambling addictions, seeing a familiar slot can drive them to deposit. SlotRank helps you find the right game to use in your creatives — based on the GEO you’re targeting.
We personally think the biggest value of SlotCatalog lies in helping you make strong creatives. Not only can you find the most hyped slot to build your ad campaign around, but you should also explore the “Big Wins” section. These don’t just show juicy screenshots — they practically hand you the storyline for your next ad video.
Looks like a ready-made AI prompt, doesn’t it?
Conclusion
SlotCatalog gives you everything you need to build a high-quality, personalized gambling campaign. Even if a GEO is totally new to you, this tool will help you break in — and potentially hit big. It aggregates tons of useful data you can leverage, even if you’re still new to the gambling niche.
Of course, it’s still up to you to make it work — can you turn this data into a working gambling funnel that gets you a high ROI?
Which tools do you use when working with gambling offers? Share your experience in our Telegram community, the best affiliate hub in Ukraine!
As always, with respect — your Geek!