Hello, community! What do you know about creatives? Promo materials are one of the key tools in the hands of any marketer, and this also applies to us, affiliates. High-quality creatives help increase CTR, leading to more conversions. But what exactly makes a creative high quality? We explain in our latest review!
Before we begin, we recommend checking out our review on the E-commerce vertical, where quality creatives help generate significant profit.
Where to Get Creatives?
Various banners are great, but where can you get them? After all, not every affiliate is also a designer.
In some cases, the advertiser may provide you with their own creatives. However, using them as-is is a bad idea. First, most advertising networks pay attention to whether the creative is unique. Second, such creatives may no longer be effective because they’ve simply become boring to your target audience.
In this case, you can resort to making existing creatives unique. There are many tools, including free ones, that allow you to make your creatives unique—whether they are banners, video ads, or GIFs. This can be done with the help of AI, although the quality can sometimes be questionable. However, for passing moderation, if that’s your minimum goal, this might suffice.
For more complex and serious projects, you’ll need to hire designers who can create high-quality and unique creatives for you. You can find specialists on freelance platforms.
Sometimes you can also ask the advertiser to provide fresh and unique creatives, especially if you’re promoting a relatively new product, where the advertiser is eager for affiliates to drive as much traffic as possible.
What Makes a Quality Creative?
It’s important to understand that any creative is a marketing tool. Therefore, most marketing techniques used in creating traditional promo materials are also fully effective here.
In particular, creatives should feature Eye-Catching design. This translates to “attention-grabbing.” The first task of your banner, for example, is to catch the viewer’s eye. The key attributes of Eye-Catching design include:
- A clear and convincing message that resonates with the recipient;
- High-quality images intended to capture attention;
- Bright colors that allow the creative to stand out against the background of other content;
- Adaptability to different devices. How can a creative catch the user’s eye if they can’t even see it on their smartphone screen?;
- Trigger phrases that motivate the person to take a certain action at that moment.
Obviously, creating a highly effective creative that meets all these criteria is quite challenging, though possible. However, you will often need to test creatives until you find the one that delivers the highest CTR.
If you’re working with a well-known brand that doesn’t violate the terms of advertising networks, feel free to use their logos in your creatives. If a person trusts the brand, they’re more likely to trust your ad as well. However, this aspect should always be coordinated with the advertiser. Many may not want their name used in affiliate promotions.
Creatives can also include landing pages, as they primarily serve marketing functions. Here, attention should be paid not only to design but also to usability. How convenient is it for users to interact with the key features of the landing page? How easily do they find what they need? What is the bounce rate? All these factors impact the statistics, and you need to work on them until your landing page becomes an ideal sales funnel closure.
Which Creatives Are Better: Video or Images?
Among the key creatives used by almost every affiliate are videos and images. But if you have a limited budget and can’t afford to experiment, which option should you choose?
You’re most likely to choose images or banners. Their main advantage is more affordable advertising costs, allowing you to launch campaigns even with a very limited budget.
Videos can attract more attention to the offer and increase CTR. Some studies note that click rates on videos are 20% higher than on images. But! It’s also noted that everything depends on the campaign settings, particularly the targeting. The better you set the target for your ad, the more profit you’ll get, regardless of the chosen creative format.
Of course, there are specific verticals where video creatives convert much better. However, in most cases, the difference is minimal, so you can save on the campaign without losing profit.
Conclusion
High-quality Eye-Catching creatives can ensure the success of your advertising campaign. Use only unique creatives, and to truly understand how effective they are, conduct testing until you find the one that delivers the highest CTR.
Where do you get your creatives? Do you buy them from stock sites, hire designers, or do everything yourself? Share with us in our Telegram community!
Best wishes, Your Geek!
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