What are financial offers?

Hello, community! During our conversation with Myroslav Lyaskovets, he reminded us that we still haven’t talked about financial offers and MFIs. So today, we want to fix that and have prepared a comprehensive review of this profitable niche. Enjoy the read!

MFIs and Finance in Affiliate Marketing

Let’s start with the most important aspect – the prospects. Finance is one of the most lucrative niches in affiliate marketing. The high income is ensured by two key factors:

1. High commissions from advertisers
2. Huge demand from traffic

The largest portion of offers comes from MFIs. MFI stands for “microfinance institutions,” which are companies that provide clients with small loans. Many of you may remember the company “ShvydkoHroshi”? Perhaps even collection agents called you because your friend took out a loan there and listed your number as a reference.

This example isn’t just for humor. The point is that everyone has heard of MFIs because their target customers are diverse categories of people struggling with a lack of money – from students to retirees. Accordingly, if you work hard on your setup, you have the potential to achieve a high conversion rate and secure a stable profit.

Traffic converts well, partly because the loan application process is quite fast. You just submit a request, fill out a form, and within fifteen minutes, the person receives their loan. It seems pretty straightforward, right?

Among the downsides are the extremely high interest rates, which people often discover only when it’s time to repay the loan. Therefore, finance is considered a gray niche. Because of this, advertising networks have strict requirements for such offers and the financial vertical in general.

Financial Offers

If MFIs are clear enough, general financial offers encompass a wide range of products. These include not only small loans but also mortgage applications, credit cards, consumer loans, as well as financial services such as consultations and assistance with filling out, for example, tax declarations.

Financial offers can be categorized into the following groups:

• Credit and debit cards. Banks are interested in acquiring new clients, so they pay affiliates when they bring them. Credit card applications pay more than debit cards because they are potentially more profitable for the bank;
• Loans: consumer and business. Another large category of offers involves various loans. The payout amount may depend on the loan size, interest rate, etc. Business loans are typically more profitable. Also included are services like loan refinancing, where one bank pays off a person’s loan in another bank;
• Microloans, MFIs. We’ve already talked about this, but to summarize: offers from microfinance institutions for small loans are almost the foundation of financial offers, and you shouldn’t ignore them if you’ve chosen this niche;
• Banking services. This includes account openings, currency exchanges, and other services that banks provide to individuals and legal entities;
• Investments, deposits. Banks are interested in increasing their capital by attracting investments. If you bring investors, you profit. The investor, in turn, also earns a profit, usually in the form of interest;
• Insurance. Another service sometimes categorized separately but still directly related to finance. The main goal of anyone purchasing insurance is to receive financial assistance in case of an insured event.

Finally, we can also mention cryptocurrency, which was recently an integral part of financial offers but has now become a fully independent niche.

How to Drive Traffic to Financial Offers?

Where to get traffic for financial offers and MFIs? Considering this is a gray vertical.

The best approach is still traditional advertising tools, specifically contextual advertising. It’s one of the most expensive traffic types, but you’ll quickly recover any expenses thanks to the high payouts. Yes, it won’t be easy, especially since you’ll need to cloak, but the profit is worth it.

Apps for MFIs – mobile apps are widely used in most gray verticals. You’ve probably heard about their effectiveness in gambling, but they are also profitable in MFIs. The concept is simple: package a storefront of MFI offers into WebView, promote the app, and make a profit. Using such storefronts separately is also quite rational and effective.

Targeted advertising on social media is another stable source of traffic, though it can be challenging to work with due to the gray nature of the vertical.

Email marketing is also extremely effective for promoting financial offers. The key here is volume, as many emails will end up in spam. However, even in this case, you can get conversions if you hit the target audience.

Risks of Working with Financial Offers

Before you decide whether to work with financial offers, let’s talk about the drawbacks and potential risks. These directly affect whether your advertising campaigns will be effective and profitable.

Competition

The first disadvantage is competition. As with any profitable niche, finance and MFIs are filled with big players, and you’ll have to compete with them. To start, you either need to:

1. Have a large budget
2. Use low-frequency keywords where competition is lower

In any case, it will be very challenging for affiliates without experience.

Bank and MFI Factor

In some cases, you won’t be able to influence the conversion at all. You may bring a lead, they’ll fill out the form, but if the MFI’s call center is slow and doesn’t call the client on time, they might go somewhere else. Unfortunately, these situations are not uncommon.

Therefore, before choosing an offer, it’s worth testing them to see how reasonable it is to drive traffic to them.

Ad Network and Offer Restrictions

There isn’t much room for creativity in financial offers. Firstly, advertisers often restrict the sources of traffic you can use in advance. The most common restriction is not allowing contextual advertising on the brand.

Advertising networks themselves are also strict with finance and MFIs because it’s a gray vertical for them. This is why some accounts may be banned during moderation, so you should always have a backup farm, buy accounts, and, of course, cloak, cloak, and cloak again.

Unsegmented Audience

To achieve a high conversion rate, you need a clear understanding of your target audience. With financial offers and MFIs, you’re dealing with a very diverse crowd. That’s why the entire financial sector is divided into many segments, where one part of the audience may be interested in microloans, another in mortgages, and another in business services.

This also creates challenges in choosing a quality traffic source that will deliver high conversion rates. It’s common for affiliates to get lots of clicks with little profit.

Conclusion

Do all these drawbacks indicate that the financial vertical and MFIs aren’t worth your attention? Definitely not. It’s still one of the most profitable niches that will always generate money. People will always need money, and with MFIs, they believe they can get “easy money.” So it’s never too late to enter this niche; just be ready for potential challenges. But isn’t that always the case?

Have you worked with financial offers? If so, was your experience mostly positive or negative? Share your stories in our Telegram community – the largest Ukrainian affiliate marketing group!

Best regards, Your Geek!

What Are Financial Offers and MFIs FAQs