Hello, community! Have you ever had to apply for a job? No, not the one you’re doing now. But a “normal” one, where they actually pay you money?  

Jokes aside, the job market is so keen on recruiting new employees that involving affiliates in promoting specific vacancies has become a common practice. So common, in fact, that it has given rise to a dedicated HR vertical. 

Today, we’ll be discussing how HR offers work. Before diving in, we recommend checking out our reviews of other verticals. For instance, we’ve previously written about the current relevance of sweepstakes and how they operate. 

What is the HR Vertical? 

The HR vertical is a niche featuring offers from companies seeking to recruit new employees. From a technical perspective, this niche is straightforward: there’s an offer, we promote it, and we profit when a lead engages with the offer. 

It’s worth noting that the HR vertical is a white niche. This makes it an excellent choice for beginners who may shy away from terms like cloaking or moderation. 

We drive traffic to large companies, such as Bolt or Uber, as well as smaller or even local businesses. The latter deserve special attention, as they allow you to operate in GEOs where the market isn’t oversaturated with ads, enabling you to profit without overspending on ad campaigns. 

The target audience requirements are typically defined by the employer. Key requirements include: 

  1. Age; 
  2. Specific skills or certifications (e.g., a driver’s license or a medical record book); 
  3. And, of course, the GEO. 

It’s also worth noting that some specialties come with stringent requirements. This can make working with HR offers more challenging than it seems at first glance. Configuring ad targeting to attract traffic with the necessary specialization can be difficult, and a significant portion may end up as trash traffic. Don’t be surprised by this. 

How to Work with HR Offers? 

The workflow for HR offers is not significantly different from other verticals: 

  • First, choose an offer. You can either approach an employer directly or find a suitable offer in a CPA network.  
  • Next, create an ad campaign tailored to the offer’s conditions. Configure targeting appropriately.  
  • Finally, continuously optimize your ad campaign to reduce trash traffic and increase conversions. 

Particular attention should be paid to the last step. Success in the HR vertical depends directly on how well you optimize your ad campaigns and adapt to the target audience. 

Where to Drive Traffic for HR Offers? 

We’ve already mentioned that the HR vertical is a white niche. This means you’re nearly unrestricted in choosing sources for promoting specific offers.  

Optimal traffic sources for HR offers include: 

  • Targeted and contextual advertising. Teaser ads can also be effective, depending on the specialty being promoted; 
  • Using bulletin boards relevant to the GEO you’re targeting; 
  • Job search platforms like Work.ua; 
  • Local social media groups related to job searches or general discussions; 
  • Channels in messengers; 
  • Regional and city websites. 

The main factor to consider when choosing a source is the GEO you’re working with. For Tier-1 and Tier-2 regions, specialized websites or targeted ads are suitable. For Tier-3, using free traffic from local channels, like Facebook groups or Telegram channels, may be more effective.  

You’ve probably seen groups titled “Job Search Kyiv,” for example. These are nearly ideal sources, although competition can be high. Your success will directly depend on your offer. 

Analyze the market you plan to work in to understand how people typically search for jobs. Use popular tools like Statista or local publications that occasionally conduct similar studies and share the results publicly. 

Key Advantages of HR Offers 

It’s evident that driving traffic to HR offers is worth the effort. Especially if you’re still exploring verticals, trying your hand as a recruitment specialist could be a great choice.  

Here’s a summary of the advantages of this niche: 

  1. The HR vertical is white, making it convenient to work with. Just ensure you’re promoting legal job offers; 
  2. The vertical is always relevant, as new jobs constantly emerge and people are always looking for work; 
  3. Some employers are particularly easy to work with because they require minimal additional advertising. For instance, many people aspire to work for Bolt but don’t know how to apply. Help them, and you’ll earn a substantial reward; 
  4. Advertising costs can be negligible, especially if you drive free traffic using the method described earlier. This leads to a high ROI; 
  5. Finally, the potential. While job searches will always be relevant, the niche remains underutilized, giving you a chance to carve out your space in the market. 

Despite the lack of widespread attention to this vertical, it’s definitely worth exploring. While securing conversions can be challenging, a well-optimized ad campaign will ensure consistent and significant profits. 

Conclusion 

The HR niche does have its downsides. For instance, you should avoid promoting vacancies with little demand among job seekers. Additionally, not everything depends on you. For example, if a conversion is credited only when the candidate attends an interview, but they don’t show up, you lose money despite having no control over the situation. However, such nuances exist in any vertical. 

Have you worked with HR offers or plan to in the future? Share your experiences in our Telegram community, where we discuss all relevant and profitable verticals!  

Best regards, your Geek! 

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