Hello, community! When you purchase traffic, your goal is undoubtedly to maximize profit. Therefore, we find it helpful to discuss the topic of traffic monetization. What it is and how it works—we’ll explain in today’s review. 

Before we begin, let’s remind you that we always cover important and engaging topics from the world of affiliate marketing. In particular, we recommend checking out our recent article on how and why you should diversify your content.  

What is Traffic Monetization? 

Traffic monetization is a set of tools aimed at retaining users longer, motivating them to perform additional target actions, or repeat existing ones.  

In essence, when a user either takes up an offer or declines it because it doesn’t suit them, we can attempt to generate leads through another product. This is done by redirecting the traffic to alternative sources. 

Traffic monetization allows you to gain conversions in scenarios where you would otherwise incur losses—paying for traffic but not earning any profit. Even if a user refuses the primary offer, you can still guide them to an alternative. There are specific mechanisms for this, such as a special script like Comebacker, as well as universal tools like showcase pages, bots, or push notifications. 

Is it worth using monetization tools at all? The answer is straightforward: even in your campaigns, you can observe that conversion rates usually hover around a few percent (sometimes more, sometimes even less, depending on the vertical). Consequently, you should explore every opportunity to profit from the remaining traffic. 

Best Mechanics for Traffic Monetization 

To work more effectively with traffic, there are numerous mechanics available. Some of them you may have already used, but specifically for direct campaigns. Examining these tools in the context of monetization could be interesting. 

Comebacker 

This is perhaps the most obvious tool for user retention. Essentially, it’s a script that displays a window with a notification or note when a user tries to close the page.  

You can use any text you like. Typically, such scripts are employed in e-commerce, where consumers are offered: 

  1. An additional discount if they make a purchase immediately;
  2. Extra communication (leaving their contact details for further consultation or even opening a feedback form where the user can explain why they decided not to buy or use the service).

This creates a vast field for experimentation, which should be leveraged to increase profit. 

Showcase 

We’ve already discussed showcases, comparing them to landing pages. You can find the overview here. Briefly, in affiliate marketing, a showcase is essentially a list of offers allowing users to choose the product they want to buy. 

In the context of traffic monetization, it’s important to be cautious when redirecting users to a showcase. Ideally, users should land on it after attempting to leave the page. There are special scripts for this, such as BackFix. PopUnder can also handle this task. 

If you’re working with e-commerce and want to promote similar products through a showcase, you can create a specific block directly on the landing page. It can even be positioned as “similar products.”  

You can create a showcase yourself or use services, but consider the following risks first: 

  • Some advertisers prohibit using their offers in showcases;
  • This is an aggressive marketing mechanic, which might lead to adverse reactions from leads;
  • It’s challenging to predict potential profit from a showcase.

Overall, a showcase is a highly unique mechanic that works perfectly with some verticals but poorly with others, merely increasing rejection rates. Therefore, it should be used with great caution. 

Push Notifications 

Although we often discuss campaigning through push notifications, this tool is also suitable for traffic monetization. 

The concept is quite simple: convert traffic into subscribers, allowing you to offer them any future offers. For this, it’s enough to have an option to subscribe to notifications on your primary landing page.  

Telegram Bots 

When it comes to iGaming, the entire monetization process can almost entirely rely on a chat bot. These bots can inform users about various events, offer bonuses, or even present other offers. The only requirement is that the user subscribes and connects to the bot.  

Conclusion 

Traffic monetization is a technique that helps maintain the ROI of your campaigns at an acceptable level. Implementing these mechanics isn’t particularly challenging. However, it’s crucial to continue monitoring their performance after integration, such as on a landing page, optimizing tools constantly, and achieving even greater profits.  

Are you leveraging traffic monetization in your campaigns? Share your insights in our Telegram community, the best affiliate marketing community in Ukraine! 

As always, with respect, your Geek! 

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