Hello, community! There are numerous types of traffic that affiliates actively use to generate profit. One of the key formats worth highlighting is the popunder, which, when paired with specific verticals, can deliver impressive ROI. However, to achieve this, you need to know how to work with popunders and test ad campaigns effectively. Let’s dive into it. 

Before we start, a quick reminder: we regularly share insights about various traffic sources. Be sure to also check out our comparative review of push and native advertising.  

What Are Popunders? 

Popunders are a rather aggressive advertising format, representing an ad that opens in a separate window beneath the user’s main tab. This means the user sees it only after closing their main tab. 

The trigger can be either simply opening a specific page or clicking on it—this depends on the script being used.  

There are also popups, which work similarly but differ in that popups open the ad window on top of all others, making them extremely intrusive.  

Advantages and Disadvantages of Popunders 

You probably already understand what a popunder is. If not, just browse the internet for 20-30 minutes after disabling your AdBlock. So, what are the advantages of this format? Here are some key points: 

  • Cost. If you want to launch a profitable ad campaign and achieve high ROI, popunders are the way to go. Depending on the network, the cost per 1,000 impressions (CPM) starts at $1 for Tier-1 countries. This is extremely budget-friendly.  
  • No need for creatives. This advantage is particularly appealing to beginners for whom affiliate marketing is more of an experiment. Experimenting with lower costs by saving on designer services significantly lowers the entry barrier to the niche. This is a good thing. 
  • Popunders work on both desktop and mobile. However, the former typically yields higher performance.  

Of course, there are disadvantages too. Not everyone appreciates having an ad window open in the background with content they might not be interested in. Additionally, it’s easy to attract a significant amount of bot traffic instead of real users. If you plan to configure targeting, this might not be possible, as most networks currently lack robust targeting features.  

However, the low cost of advertising compensates for these shortcomings, so they shouldn’t come as a surprise. 

How and Why to Test Popunder Ads? 

Given the ability to fine-tune ad campaigns, conducting tests is essential to create a quality setup. This is a standard practice when working with a traffic source that lacks advanced targeting options. 

Considering the relatively low cost of traffic, testing ad campaigns won’t strain your budget. Your biggest investment here will be your time.  

Testing should follow this algorithm: 

Start with Choosing an Offer 

Select an offer. Note that not all advertisers are willing to pay for popunder traffic. Pay attention to this nuance to avoid being accused of fraud.  

However, if you plan to work with verticals like gambling or betting, you likely won’t encounter any issues.  

Choose a Landing or Pre-Landing Page 

You can direct traffic straight to the landing page, and this won’t be a mistake. However, prewarming traffic with a pre-landing page significantly increases your chances of conversion.  

This is especially true when targeting specific verticals where users might find it difficult to make an immediate decision. Pre-landing pages are commonly used for financial offers and microfinance organizations, where users can customize their loan parameters directly on the page.  

Configure Your Ad Campaign 

This stage requires as much effort as creating a pre-landing page or landing page.  

It’s essential to understand that the settings depend on the network where you purchase your ads. However, some aspects are more or less universal. 

For instance, almost all networks allow you to select the country and region from which you purchase traffic.  

Segment your traffic by device type. This is crucial if your offer is primarily targeted at mobile users, for example. In such cases, filter out desktop traffic during the setup stage. 

Lastly, consider ad frequency. Ensure your testing costs don’t significantly exceed the cost of a conversion. It’s better to calculate the number and frequency of your ad impressions before starting the test.  

Conclusion 

Popunders are a great advertising format that is not only effective for many verticals but also budget-friendly. Every affiliate knows that the only thing better than cheap traffic is free traffic. For a small investment, you can drive a significant number of users to your landing page. While it may be difficult to segment traffic effectively, you can achieve high ROI with sufficient testing and preparation. 

What do you think about popunders? Have you ever worked with them? Join our Telegram community and share your experiences! Ukraine’s top affiliate marketing community is waiting for your feedback. 

Best regards, Your Geek! 

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