Why do affiliates need a pre-landing?

Hello, community! Everyone clearly understands the purpose of using a banner, an ad, and a landing page as part of an affiliate marketing strategy. However, when a pre-landing page is added to this equation, inexperienced affiliates often ask a reasonable question: why on earth do we need this?

Today, we’ll try to answer this almost philosophical question. Before we start, let us remind you that we always share tips to boost your profits. For instance, check out our comparison of landing pages and showcases, where we explain which option works best in different scenarios. Happy reading!

What is a Pre-Landing Page?

Let’s start from the very beginning. What exactly is a pre-landing page?

At first glance, it seems almost identical to a traditional landing page. In practice, however, they are two entirely different creatives.

The main difference between a pre-landing page and a traditional landing page lies in their functionality. A pre-landing page serves as a transitional step, designed to warm up interest in the offer. Typically, these pages avoid complex scripts or aggressive marketing techniques.

That’s the theory of how it should be on paper. In practice, you can experiment with pre-landing pages as much as you want. Many vivid examples can be found in gambling, where the flow might look like this:

1. The user sees an ad banner on a platform like Facebook and clicks on it.
2. A pre-landing page with an interactive script (e.g., a game where the user “wins” a bonus) opens. The potential player is encouraged to register to claim the bonus.
3. They agree and are redirected to the landing page, effectively closing the funnel.

Can you manage without a pre-landing page? Absolutely. However, you should also consider the additional benefits that might sometimes make all the difference.

Practical Uses of Pre-Landing Pages

Before delving into traffic warming and other high-level strategies, let’s discuss more specific and important aspects, particularly moderation.

In some cases, a pre-landing page can function as a White Page. If you’re working with gray niches, pre-landing pages can help avoid account bans when traffic is sent directly to a landing page. While this approach might not work for platforms like Facebook, quality pre-landing pages are invaluable for traffic from Telegram or TikTok.

In white niches, where using a White Page isn’t necessary, affiliates also leverage pre-landing pages to increase the likelihood of conversions or to filter out unqualified traffic.

For example, if you buy cheap traffic through teaser networks, you can ensure only interested users proceed by routing them through a pre-landing page. This improves traffic quality and minimizes fraud accusations. A well-designed pre-landing page can significantly enhance traffic quality.

To summarize, pre-landing pages are used to:

1. Warm up the audience and maintain interest throughout the funnel.
2. Filter out unqualified traffic.
3. Pass moderation where direct links to a landing page might result in bans.

Clearly, a pre-landing page performs critical functions, even though it’s just one component of the overall strategy.

Where to Find the Perfect Pre-Landing Page?

Advertisers sometimes provide pre-landing pages themselves. If these align well with your funnel, feel free to use them.

However, the best pre-landing page is the one you create yourself (or have custom-made). This way, you have complete creative freedom. To make your pre-landing page ideal, focus on the following aspects:

• Analyze your target audience to ensure the page increases conversion likelihood and filters out traffic that could harm your stats.
• Include elements that not only attract attention but also build trust in the offer, such as reviews.
• Optimize technical aspects, especially if using advanced scripts. Choose hosting that ensures fast page load times.
• Design should be appealing but not distracting. Ensure responsive design for both desktop and mobile.
• If selling a product, use conventional sales techniques like showcasing expertise through data or charts.

Thorough analysis of both your target audience and product is key to crafting an excellent pre-landing page. In specific niches, you can implement highly effective solutions, such as bonus pages for gambling or loan calculators for finance and microloans.

Conclusion

While pre-landing pages are not common in all affiliate strategies, they should not be overlooked. They play crucial roles in maximizing profits and fully showcasing offers.

Do you use pre-landing pages in your affiliate campaigns, or is this your first time learning about their purpose? Join the discussion in our Telegram community, where we share insights from the affiliate marketing world!

Best regards, Your Geek!

Pre-Landing Pages FAQs