Hello, community! While some people are eagerly waiting for Black Friday, starting this November 29, to grab long-awaited deals, others—the sellers—view this period as an opportunity to maximize their profits.
Affiliate marketing doesn’t stand aside, and it also provides a field of opportunities for generating profit. That’s what we’re discussing today!
But before we dive in, let’s start with a reminder: we always address relevant and important topics, such as affiliate marketing sources. For instance, we’ve already written about about push notifications in our article. Highly recommended for a read!
A Bit of Statistics
To understand whether the effort is worth the reward, it’s essential to have a general idea of how this holiday impacts overall sales levels.
While in many cases, sellers use Black Friday to clear out stock that hasn’t sold well, and others resort to basic speculations to boost sales, people are still keen on shopping during this period.
Moreover, many intentionally postpone big purchases for Black Friday to enjoy even minor savings. According to surveys cited by Statista, over 131 million people in the United States planned to shop on Black Friday.
In terms of numbers, Sender reports that in 2023, Americans spent over $9.52 billion shopping on Black Friday. Projections suggest this figure will reach $10.18 billion in 2024 and $10.89 billion by 2025.
Back in 2013, this figure hadn’t even reached $2 billion. The trend is clear: people are spending more and more during Black Friday, which makes it a crucial time to drive traffic.
The majority of people use this period to buy Christmas gifts. In the U.S., about 62% of surveyed individuals prefer shopping during Black Friday. The most popular categories include essentials like clothing and food, with 43% of people buying these items.
Increasingly, people are opting for online shopping. During the 2020 pandemic, 54% of people shopped online; by 2023, this number had risen to 68%, according to Sender, citing DriveResearch.
Financially speaking, online sales exceeded last year’s results by 8%, reaching an impressive $70.9 billion.
Overall, Black Friday is a golden opportunity to gain profits. It was true last year, it is true this year, and it will undoubtedly remain true in the future. So, it’s time to prepare campaigns tailored to meet the demands of people who’ve been postponing their purchases for this very period. Now, let’s talk about these shoppers.
Why Gen Z Matters
One of the key factors for any advertising campaign (AC) is targeting. Understanding who’s ready to shop on Black Friday makes it much easier to optimize your campaign, save money on testing ineffective approaches, and hit your target audience.
After analyzing various sources, we found that most refer to the same statistics provided by Dotdigital. Specifically, 68% of Gen Z shoppers prefer buying during Black Friday, and 32% believe this is when they get the best deals.
Sender even points out that Gen Z made up 75% of active shoppers during last year’s Black Friday. However, their average spend was relatively low—around $165 per person, compared to the average American’s $485.
If your goal is to ensure your AC hits the mark, targeting Gen Z is a surefire way to increase your chances.
A Short Algorithm for Affiliates During Black Friday
All the statistics point to why you should invest in ACs during Black Friday. The algorithm is simple but effective. Here’s what you need to do:
- Analyze your target audience (TA), considering both the statistics we’ve shared and the specific product you’re promoting;
- Choose an offer that’s relevant, in demand, and capable of generating high sales;
- Analyze your competitors’ ACs. Use SPY services, which we’ve compiled for you on our website;
- Select a traffic source and method of promotion.
Given that Black Friday advertising is incredibly expensive, pay special attention to optimizing your AC. Focus on every click to ensure your budget generates even greater returns.
Which Vertical to Choose for Black Friday?
As mentioned earlier, people use Black Friday to buy Christmas gifts at better prices. Therefore, the first vertical to consider is e-commerce. Gifts, clothing, electronics—all these categories are in high demand during Black Friday. If you’re looking for a win-win approach, this category is your go-to.
Sweepstakes. People always chase freebies, and during Black Friday, even the most questionable offers seem less suspicious to the average consumer. Choose an affordable traffic source, pick a good offer, use eye-catching creatives, and profit!
Another option is adult content. This is particularly effective when targeting Tier-1 countries, where people are willing to pay for adult subscriptions. Major advertisers offer significant discounts during Black Friday, encouraging users to subscribe enthusiastically.
Lastly, there’s gambling and betting. These verticals are always relevant. During the discount frenzy, major casinos and bookmakers offer generous bonuses to new clients. Acquiring leads becomes much easier. With Revshare as the main payment model in these verticals, you also gain the potential for year-round profit.
Why Timing Matters?
Joining the hype train on time is crucial. It will determine the success of your AC and even your ROI.
Start early because the longer you wait, the more competitors will be ahead of you. Competitors mean not just lost clients but also higher advertising costs. Since ad networks operate via auction methods, CPC in competitive niches can reach exorbitant levels.
However, higher costs are unavoidable if you want substantial profits. Starting early helps you secure cheaper early leads, improving your ROI.
Conclusion
Black Friday is a fantastic opportunity to profit. Even if you’re new to affiliate marketing, you’re still in the race. Traffic from push notifications can be directed to sweepstakes, yielding both modest profits and invaluable experience. By analyzing competitors’ ACs, you can discover more lucrative strategies for securing substantial earnings.
The main thing is not to miss out on the opportunity. With each passing year, people spend more during this period. Even if your ROI this year isn’t ideal, the experience will be invaluable for the next.
Are you running traffic during Black Friday, or do you prefer waiting for the market to cool down? Share your experience in our Telegram community, where we discuss these and other affiliate marketing topics!
As always, with respect, your Geek!
Black Friday in Affiliate Marketing FAQs
In Ukraine, Black Friday 2024 will begin on November 29. However, most major retail chains offer discounted goods several days prior.
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