Hello, community! Christmas and New Year holidays are not just about spending time with family. First and foremost, they are a great opportunity to generate profit. And if you understand how the market works during this period, your earnings might even be sufficient to sustain you for the whole year ahead!
Today, we’ll discuss how affiliate marketing works during the Christmas and New Year holidays, which verticals or specific products are worth focusing on, and also share some important statistics.
Additionally, we remind you that we always strive to highlight how affiliate marketing differs during various dates. For example, we’ve already covered affiliate marketing during Black Friday. We highly recommend checking it out!
What Sells Best During Christmas?
The success of any ad campaign lies in choosing the right offer. Although we can’t cater to every individual’s needs before Christmas, we can still rely on key trends to ensure profit isn’t left on the table. What trends are we talking about, and how can we identify them?
Actually, it’s enough to know where to look. In our case, the following will help:
- Analysis of last year’s trends. Usually, analyzing statistics from the previous year is sufficient without digging too deeply;
- Monitoring articles on the best Christmas and New Year gifts. People are highly likely to rely on such articles when choosing gifts;
- Black Friday trends. Pay attention to what sold best during Black Friday, as it can guide you to products with high conversion rates.
As you can see, even the methods for finding the most relevant offer hint that we’ll need to drive traffic to physical products or E-commerce. While these are among the most relevant verticals during the holidays, don’t ignore other verticals either.
Which Verticals to Consider for Christmas and New Year?
As we’ve emphasized, physical products and E-commerce are not the only relevant verticals but are the ones that bring the highest profit. However, even within these, there’s a wide variety of products to promote during the holidays.
By the way, if you didn’t know, identifying current trends is quite simple. Google provides a special tool where the most relevant gift ideas for the year are listed in a curated format. This ranking is based on search queries, making it highly objective. Picking ideas from there to decide which products to promote is your key to success. Choose a category, find a top product, drive traffic to it—profit!
However, if you’re not inclined to work with physical products, there are worthy alternatives. Specifically—sweepstakes. Before the holidays, people are more likely to believe in miracles, making them eager to participate in various draws, regardless of the country: Tier-1, Tier-2, or Tier-3.
Another category of offers that converts well during the holiday season is financial offers. This makes sense because not everyone saves money for gifts, and many postpone buying gifts until the last moment. This is also relevant for lower-income countries where financial offers, particularly MFIs, already convert decently, and this effect is even more pronounced during the holidays.
Lastly—gambling. Advertisers launch major promo campaigns during the holidays, offering players various bonuses that encourage registration and play. Combined with the belief in holiday miracles, this results in high conversions during the Christmas season, even in this less obvious niche.
Which GEO to Choose for Campaigns?
When it comes to GEOs, much depends on the vertical you choose to promote.
If you decide to focus on physical products, the best options are first-tier countries. The most relevant ones include Poland, the United States, and France. You might also consider Brazil and Mexico, where physical gifts are actively purchased.
Sweepstakes convert well in both Tier-1 countries like the United States and Tier-2 and Tier-3 countries such as Mexico, India, Argentina, and the Philippines.
Choose GEOs the same way you would for any other campaigns: analyze the market, check what’s frequently searched in different countries, and so on. A crucial point! Christmas and New Year celebrations vary across countries (who better than us to understand this?).
Moreover, some places prioritize Christmas, while others emphasize New Year. This is not just the case for Ukraine. For example, Japan has a similar tradition, and in China, they celebrate their own New Year.
So, always take this into account when choosing a GEO. For your convenience, we’ll soon publish a special tool to better understand a country before you start driving traffic from it.
Conclusion
Basic and fail-proof combinations for Christmas include:
- Physical products + USA
- Sweepstakes + Philippines
- Gambling + India
Also, choose relevant offers from these verticals to maximize profit. In a dedicated section on our site, you’ll find verified partnerships to discover reliable projects.
What combinations do you use during New Year? Share your experiences in our Telegram community, where we always discuss the hottest trends in affiliate marketing!
Best regards, Your Geek!
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