Hello, community! If you still believe that AI brings no value to affiliates or buyers, then you simply don’t know how to speak to neural networks. Fortunately, that’s easily fixed. Today, we’ll explain how to properly manage artificial intelligence to actually help you with campaign optimization — using AI for ad optimization.
Before we dive in, just a reminder: we’ve already covered the best AI tools for affiliate teams. Make sure to check that out!
Can AI Be Useful?
Despite concerns from many, AI still can’t fully replace human professions like designers or copywriters. Beyond quality, there are also copyright concerns — because generative neural networks only compile information they’ve scraped from the web. They don’t create anything new.
However, for our use case today, there’s no need to invent anything. We’ll be using AI exactly as it should be — for analysis. Why manually sift through tons of data when you can just throw it into Grok and shout “work, machine!”? Rhetorical question.
Speaking of Grok — we’re going to focus on universal guidelines that will help you work with any AI, especially for contextual advertising using AI.
With the right prompts, AI can help you optimize your campaigns through AI-driven bid optimization. Algorithms easily spot patterns — essential when you’re trying to meet human needs with your ads. Why do all the AI keyword analysis manually?
How to “Talk” to AI?
Although AI understands everything we write, that’s not enough for meaningful results. After all, it’s still just a program. The outcome depends on how well we use its functions.
First, we need to use the right verbs — they directly command the AI to do something. “Throw me some ideas” isn’t effective. “Generate something for me” — that’s better.
- Compare — when evaluating two examples to find similarities or differences.
- Analyze — for when you’re sending in stats, screenshots, ad sets, etc.
- Provide — when you need extended info, maybe with examples.
- Suggest — softer than “generate”, more useful when brainstorming ideas.
Bottom line: use precise, robotic-style verbs when talking to AI. Communicate like a machine to get machine-level precision in return.
A sample prompt at this stage:
Compare these two image ads and identify which one might attract more attention. Provide detailed reasoning behind your conclusion.
More Context = Better Output
If you want meaningful results from your AI assistant, give it more than just a subject line — give it context. Sure, you can ask it to analyze some campaign stats, but without context, the result may be shallow.
Now, if you ask AI to analyze campaign performance for a specific offer, in a defined GEO, from a certain traffic source — it can provide higher quality suggestions for improving results.
The more data you share, the more useful the output. Context is king if you want practical analytics and real-world improvements — like better ROI.
Sample prompt:
Suggest ad copy for a dating app targeting women aged 40–50 in Ukraine who use Facebook for communication. The app is free, multilingual, and works on any device. The copy should fit on a small banner and feel natural.
Control the Response Format
Modern neural networks don’t just output plain text. Tools like ChatGPT can format replies in HTML, JSON, and more. Grok can even draw for you.
This is super helpful for converting tables, translating units, and more. Just knowing you have these options opens up new workflows.
How to Analyze Your Campaign with AI
Finally — optimization. Once you know how to control your neural net, getting results becomes much easier.
If your campaign isn’t profitable, upload a screenshot of your stats and ask AI to analyze and suggest improvements: increase bids, adjust creatives, etc. Ask how much to boost CPC while keeping ROI positive.
If you’re running multiple ads and unsure how to allocate budget — ask AI. And remember context: if you include current performance data along with the ad texts, the suggestions will be way more actionable.
How do you interact with AI so it “gets” you? Share your experience in our Telegram community, where we share only the freshest and most useful insights to help you run in the black!
Respectfully yours, your Geek!