Hello, community! Despite the fact that the most profitable funnels are usually built around paid traffic, the desire to save money — or not pay for leads at all — is not only understandable, it’s perfectly valid. And even when it comes to gambling, one of the most competitive verticals, there are still opportunities to work with free traffic. That’s what we’ll talk about today.
Before we begin, a quick reminder that we recently talked to Alex Follow, including a discussion about free (or nearly free) traffic. Highly recommended!
Is it worth considering free traffic funnels for gambling?
Yes, yes, and yes again! Let us state clearly: free traffic is not some second-rate traffic that doesn’t convert. It’s more about experimentation, creativity, and consistent effort.
Of course, while free traffic costs little or nothing in terms of money, the same can’t be said about time and effort. To generate a large number of leads, you’ll need to invest quite a bit of energy.
But the key thing is that finding free traffic sources is a creative process. Only with creativity can you attract quality leads — especially in competitive verticals.
So if you still think free traffic is just about spam in the comments, we’ve got news for you. Working with free traffic is sometimes challenging, always interesting, and potentially profitable. But success in any funnel will depend entirely on you.
How to generate free traffic for gambling in Telegram
One of the main tools that drives traffic in Telegram is search. Users look for groups that interest them. And even if they don’t subscribe, they still check them out.
Our task is to cleverly capitalize on this. To generate traffic with minimal effort, you can create clones of existing pages. In this case — casino channels. Create channels that include the brand name in the title and in the @handle. Examples of such parasitic channels below:
The goal is to get not just traffic, but targeted free traffic. Users searching for a specific casino or bookmaker brand may also be looking for promo codes. So having a channel filled with referral promos is basically a ready-made case study that requires:
- Minimal effort. The whole interaction with traffic can be automated via a bot.
- You need to stay on top of trends — and more importantly, new brand launches. This helps your clones rank higher in search, meaning more traffic.
Just make sure your channel doesn’t get banned due to brand complaints — or worse, due to competitors. Lately, Telegram doesn’t seem to care much who they ban or why, so even quality and useful channels are getting removed.
Funnels through Instagram
The concept of free traffic for gambling on Instagram works similarly. You need to drive users to your Instagram page, and from there redirect them to an offer or a pre-lander for further warming up.
You can use the same methods as with Telegram. In addition, you can use “light spam” — for example, tagging users in stories or posts and encouraging them to visit your page.
The hardest part? Building a relevant user base. To do that, you can scan followers of thematic pages, casino accounts, etc. Create a database, use automation tools, and you’ll get free traffic — until you get banned for excessive tagging.
Getting traffic from Shorts, Reels, and TikTok
Short-form videos still generate an insane amount of traffic. The main advantage here is how easy it is to hit the recommendations feed — from there, the views and potential clicks can skyrocket.
- The process is quite simple:
- Analyze trends. See what’s getting the most views.
- Choose the platform for traffic generation. You can use several at once.
- Create content. You can use AI tools to help.
Conversions can happen in different ways. You can drive traffic to a Telegram presell page by linking your channel in the bio or video description. You can also include a referral promo code for a bookmaker or casino directly in the video — this works even on less obvious platforms like Twitter.
Don’t forget to use warmed-up accounts. This increases the chances of hitting recommendations. We explained how to warm up accounts with AI here.
Driving free traffic to an app
A quick tip: always try to use apps in your gambling funnels — especially when working with free traffic.
An app lets you almost “lock in” the lead. What you do with them next is up to you. We recommend building funnels with push notifications for the leads that you bring into the app. This way you not only get a conversion, but can also increase LTV.
Are you using free traffic for gambling? Share your experience in our Telegram community, where we’re always discussing the latest funnels!
With respect, your Geek!