Hello, community! There are many examples of affiliates guiding traffic almost “by the hand” to get the desired conversion. There are countless examples — take cloaking, for instance. But there are simpler, yet no less effective tools that help simplify the conversion process. And we’re talking about deeplinks.
Before we start, we remind you that we’ve already explained what cloaking is. Highly recommended!
What is a deeplink?
Even if the term seems unfamiliar, in practice you definitely know what a deeplink is. But first, a bit of basic theory to better understand how the mechanics work.
How does a typical link work? A user clicks a link and lands on a homepage. For example, the homepage of our website. That’s a direct link.
A deeplink is a link that immediately sends traffic to a specific internal page of a site. Returning to the example above, instead of the homepage, it would lead directly to a page with a specific article, service review, etc. For example, this one.
Smart use of deeplinks helps you work more effectively with traffic, reduce losses, and gain more conversions.
And nowadays, deeplinks are even more relevant. Many are used not just to send traffic to a specific page — they can even open certain sections of mobile apps, if the app is installed.
For example, when you click on a Binance giveaway ad and instead of opening a website, the exact event page opens in the mobile app. This opens new opportunities in affiliate marketing, which experienced affiliates actively use.
Types of deeplinks
There are several types of deeplinks. Despite seeming simple, the mechanisms vary slightly. Here are the main categories:
- Standard. They work immediately. A user clicks and lands on the desired page of the website or a section of an app (if installed).
- Deferred. Work only under certain conditions. If a deeplink is meant to open a page inside an app, it works only if the app is installed on the user’s device.
- Mobile. Such a link checks whether the app is installed, and if not — it sends the user to the app store to install it.
- Contextual. Functional deeplinks that contain parts of code for tracking clicks. Some affiliates combine deeplinks + UTM tags to enhance analytics — extremely valuable in affiliate marketing.
The most interesting thing is that all of these types are used equally often. Each is useful in specific scenarios, and they appear in our niche constantly. So let’s look at how to use them properly.
How to use deeplinks in affiliate marketing?
There are certain verticals where deeplinks are a must-have. Here are the most obvious examples:
- E-commerce and product offers. You can direct traffic straight to the product page. This is crucial when promoting an offer on a major marketplace. Instead of directing traffic to a generic homepage, you send users to the exact item your entire ad campaign is built around.
- Dating. You can link directly to the app page, registration form, or even the profile featured in your creative.
- Gaming offers. If you promote a specific event or bonus, you can lead users directly to that page.
- Nutra. Instead of using landing pages or pre-landers, you can send traffic straight to the product page — especially if that page itself can warm up the user and complete the funnel.
Overall, the number of possibilities is huge. Everything depends on your specific affiliate marketing setup.
Benefits of deeplinks
Deeplinks are one of the key tools that help optimize an ad campaign. Their main advantages include:
- Reduced traffic loss. You guide the user directly to the offer, bringing them much closer to conversion.
- Better optimization and analytics. You receive more data from each click and can use it to improve your campaign and increase profit.
- Higher conversions. The funnel becomes shorter. The user lands directly on the product page and essentially has two options: close it or buy. If the traffic is warmed up, closing the deal becomes easier.
Additionally, deeplinks help increase conversions by directing traffic to pages with bonuses, giveaways, etc. This is another way to warm up a user who may already be interested but still hesitant.
Conclusion
Deeplinks are a simple yet powerful tool that helps drive more conversions. They are especially useful when working with apps, as they allow you to guide traffic to places ordinary links cannot reach.
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With respect, your Geek!