Facebook Pixel and Conversion API: Step-by-Step Setup

When you launch advertising on Facebook, it is important not just to get clicks, but to understand what happens next. Did the user complete a purchase? Did they submit a form? To avoid working blindly, you need to properly set up the Facebook Pixel and the Conversion API.

Step 1: Open Events Manager

First, you need to open Events Manager. This is the section in Facebook Business Suite where all website events are configured.

Step 2: Add a data source

In the menu, look for the “Connect data” button. Facebook needs to know where the data will come from.

Step 3: Choose the connection type

A window will appear where you need to select “Web” (the first option on the left). This tells the system that it should track actions on a website.

Step 4: Create a new dataset

Enter a name and click “Create”.

Step 5: Choose the setup method

Facebook will offer several ways to connect the API. Choose “Set up manually”. Why manually? To fully control which events are sent to Facebook.

Step 6: Select events to track

Now the system will ask which user actions need to be tracked.

It is recommended to select:

• Add to cart — when a user adds a product to the cart
• Purchase — when the purchase is successfully completed

Why these events?
Because they allow you to analyze how advertising affects sales or the number of registrations.

Step 7: Configure events

Now you need to configure parameters for Add to Cart and Purchase.

Step 8: Final settings

Review all entered parameters. If everything is correct, click “Continue”.

Step 9: Complete the integration

The final step is to click “Continue”. The Pixel and API are now working — you can proceed with testing.