Hello, community! Sometimes the least obvious solutions can lead to a massive boost in conversion rates. The same goes for Trustpilot: it seems like many people know about this service, but how to use it in affiliate marketing flows and why to do it at all — that’s where things get blurry. However, we know exactly how this review platform can help you generate profit. And today, we’ll explain it.
Before we begin, let us remind you that earlier we published a solid guide on creating a Facebook Business Page. Highly recommended reading!
What is Trustpilot?
Trustpilot is one of the largest and most well-known platforms where people are encouraged to leave reviews about companies and websites. It has been around for almost 20 years — since 2007. It is especially popular in international markets, particularly in the US and Europe. However, many users in Ukraine also rely on information from Trustpilot.
Trustpilot assigns scores based on the reviews left by users. This rating is measured as a TrustScore. Essentially, it is the average value of all recent reviews.
There are different opinions about how reliable the TrustScore rating really is. Some people also question the authenticity of reviews on Trustpilot, as users sometimes complain about weak moderation. This can lead not only to artificial score inflation by low-quality companies, but also to review bombing by competitors.
Nevertheless, this does not stop even Google from using TrustScore in search results. Even ChatGPT trusts Trustpilot, referencing it whenever users ask about the quality of a particular service.
GEO and target audience of Trustpilot
It’s also important to understand who actually uses this service. As mentioned above, the core users are Americans and Europeans. Trustpilot is also very popular in Canada.
If we look at the numbers, Trustpilot is most popular in the United States — about 19% of users come from there. Canada follows next. At the same time, Trustpilot is rapidly gaining popularity in Poland, Japan, and South American countries, particularly Brazil. The project is actively expanding and entering new markets. According to Trustpilot itself, the platform currently supports 100+ countries.
We also know that more than 1.4 million companies have registered their pages on the platform. The total number of reviews exceeds 330 million, with over 190,000 new reviews published daily. The level of activity is massive.
The traffic is mostly young, with an average age of 25–34. It mainly comes from solvent Tier-1 countries. That’s why affiliates definitely should not ignore Trustpilot. The real question is — how to use it correctly?
How to use Trustpilot in affiliate marketing
Reviews are useful in any business. They are written by both satisfied and dissatisfied customers, and they are actively read by potential users. Businesses showcase reviews to attract even more attention — the right kind of attention, especially when we’re talking about positive feedback.
Trustpilot is extremely popular among gambling offers. There is an unusually large number of online casinos registered on the platform, collecting reviews and sharing them not only on their own pages, but also directly in Google search results. A high rating displayed under a search result preheats the audience even before they land on the website — and that’s a huge advantage for us.
The very concept of Trustpilot also helps warm up traffic: it is trusted in Tier-1 markets. So if you register a company and boost reviews, there’s a strong chance to increase conversion rates among hesitant users.
Additionally, Trustpilot reviews are indexed by search engines. This means you can also get extra organic traffic to your project — essentially for free. Creating a page and manually boosting reviews can be done with no investment, or at least with minimal costs.
Trustpilot management recommendations
Creating a company on Trustpilot is very simple. You just need to use an existing domain, fill in all required fields, and verify the account via email. However, everything must look realistic. This includes using a domain that actually exists — the system checks this.
Next, you should take the following steps:
- Start publishing reviews. You can use your own fake accounts or simply buy reviews. The best option is to ask your own traffic to leave feedback — you can even create and integrate a dedicated form for this.
- Generate reviews carefully. Suspicious activity may cause reviews to be removed or the page to be blocked entirely.
- If you boost reviews manually, make sure they differ in style and appear reasonably objective (not only 5-star ratings, but also 4-star and even 3-star reviews). Avoid posting everything at the same time and do not repeat stylistically. Minor text mistakes are acceptable.
Overall, you can also involve AI in this process. There are specialized neural networks that generate high-quality, unique reviews. So content creation will not be an issue.
Conclusion
Trustpilot helps preheat traffic. Considering that the audience mainly comes from Tier-1 countries, the potential profit can be truly impressive. However, you will need to invest some manual effort to properly set up and polish your Trustpilot page. These efforts are well worth it.
Trustpilot is also often used in flows with grey-hat offers. Traffic is driven not directly to a landing page, but to a Trustpilot company page, and from there redirected to the offer. As you can imagine, there are plenty of potential strategies here.
Do you trust Trustpilot ratings? Share your thoughts in our Telegram community, where you’ll find real feedback, up-to-date news, and lively discussions on relevant topics!
As always, with respect — your Geek!