Traffic from India: why it’s Tier-3 and how to cast

Hello, community! What do you know about India? Besides the fact that some street chefs fry eggs with energy drinks. And we absolutely do not judge that — tastes differ.

But what we can debate is the relevance of running traffic — particularly from India. How rational is it? After all, we are talking about half a billion potential customers. So why is the traffic so cheap? Let’s break it down.

We also remind you that we regularly analyze different GEOs. For example, we have already covered running gambling traffic to France. Recommended reading!

Why Does India Deserve Attention?

One argument alone is enough — 1.5 billion citizens. That is an enormous number. It is three times the population of the entire EU!

Of course, considering the economic situation, a logical question arises: how many of them actually have internet access? According to the Global Digital Report 2025 by Meltwater and We Are Social, 490+ million people are registered on social media. This metric can reasonably serve as a baseline for estimating India’s online audience.

However, if we dig deeper into the same report, we find that India has 806 million internet users.

On average, they spend more than 6 hours per day online. It is fair to consider this a highly active audience.

Demographics

The majority of Indian internet users are men. This trend is visible across all age groups.

Image source — meltwater.com

The gap is difficult to ignore. This insight should help us choose the most suitable offer for Indian traffic. We will return to that shortly.

Regarding age distribution, more than 50% of male internet users in India are under 34 years old.

Which Platforms Do Indian Users Prefer?

Now let’s examine where this traffic actually lives. Platform selection is a critical component of any profitable setup.

Let’s start with messengers, as they are the most popular. Over 80% of internet users use WhatsApp. The second most popular messenger is Telegram, used by slightly more than 50% of users.

Instagram ranks second overall, with approximately 78% usage. Facebook comes third, with 68% of users visiting the site or app.

Interestingly, there are almost no Indian services in the list of top platforms. One exception is MOJ — essentially their local version of TikTok. About 15.7% of Indian users are registered on MOJ. TikTok itself has been banned since 2020, which explains its minimal traffic.

This also explains Instagram’s popularity — its Reels feature effectively replaced TikTok for Indian users.

Best Offers for Indian Traffic

The key question is: what should you actually do with all this? We understand the traffic volume, its demographics, and where it is concentrated. Now let’s outline the best-performing offers and verticals:

1. Betting and gambling. The country has a very poor population, and many see gambling as a potential way to escape poverty. Note: this logic is flawed, but the trend exists. While users in wealthy countries treat slots as entertainment, users in poorer regions often gamble without limits.
2. Microloans (MFOs). One offer fuels demand for another. Even without that connection, there is massive demand for quick loans. Many people live on credit, covering existing debts with new ones. Fresh offers in this vertical can generate significant profit.
3. Mobile apps, utilities, antiviruses. Since the majority of users access the internet via smartphones, these offers are highly relevant and demonstrate strong conversion rates.
4. Dating. A highly popular vertical in India. Creatives tailored to a male audience perform particularly well. However, understanding local trends and memes can significantly increase profitability.

You can also work with nutra and physical product offers. In that case, COD (Cash on Delivery) is the preferred model, allowing customers to pay upon receiving the product. While there are risks involved, this model typically delivers the highest conversion rates in this GEO.

Conclusion

India represents a massive traffic segment. Users are active on familiar platforms: Instagram, Facebook, Telegram. However, due to low purchasing power, this audience is not highly solvent.

Is that bad? In many ways, yes. But a deeper GEO analysis reveals real profit opportunities. The key is selecting the right offer, building a proper funnel, testing thoroughly, and then scaling strategically.

And have you seen Indian street chefs frying eggs with energy drinks? Share the videos in our Telegram community — let’s build a modern diet for affiliates together!

Respectfully, your Geek!

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