Hello, community! What matters more: traffic quality or traffic volume? It is hard to find a single answer to this question, because different cases exist. Including those where profit can be generated through a larger number of low-quality leads. So why bother with this more than necessary?
However, success in affiliate marketing is possible only when you pay attention to both aspects. You should not only drive a massive flow of traffic, but also filter out junk. How to do this — we break it down in today’s article.
Before we begin, let us remind you that we have already explained how automated traffic launching works. We recommend checking it out!
Do advertisers pay attention to traffic quality?
Of course, yes. This seems obvious. However, the situation used to be slightly different. Back then, advertisers barely counted money and preferred volume above all. Maybe because they did not fully understand how else they could interact with affiliates and their traffic. Or maybe they hoped that later they would be able to turn quantity into quality on their own.
Today, everything is different. Advertisers set fairly strict requirements specifically for lead quality. KPIs now come first, and only then volumes. In most cases, this also affects profit. The stricter the requirements, the higher the payment for each lead. Although, to be honest, this is not always the case. So do not forget that you also need to choose the offer wisely.
Strict traffic requirements lead to the following scenarios:
- Affiliates spend more and more time testing funnels until they reach a satisfactory level of traffic quality. This also eats up the budget that could have been spent on scaling.
- All of this creates the risk of ending up in the red. Reaching positive ROI is quite difficult when too much money has been spent only on tests.
- Offers may be closed to you before you even have time to demonstrate traffic quality. The advertiser may not wait for quality and may simply close the product.
But does all this mean that quantity should be sacrificed for quality? Of course not. The most important thing is to find balance. And this can be achieved, among other things, through optimization.
How to turn quantity into quality?
There are many ways to work on traffic quality. And if you use them together, they can help you achieve real success. The main thing is to first analyze at which stage the problem appears and why the traffic does not meet the desired quality level.
In most cases, problems already appear at the creative stage. Especially if affiliates use information that can be classified as misleading. For example, when the landing page is too aggressive.
If we look at this in the context of nutra, such techniques may include slogans promising an instant effect. And when a person does not feel it, they are unlikely to continue buying the product. Accordingly, such a lead will be considered not good enough. Especially when the advertiser places a strong emphasis on rebills.
And this is where we can see advertisers’ main headache. It lies in the desire to “milk” every lead for as long as possible. Otherwise, the lead will automatically be considered not good enough, and the affiliate may even face sanctions because of it — provided that all of this was specified in the offer terms in advance.
Closing a ready lead or simply making them complete the target action again can sometimes be extremely difficult. However, this is still not a reason to neglect one of the key tools that can help with this. This includes using push notifications. For example, information about current bonuses, if we are talking about gambling.
In general, to get the perfect recipe for improving a funnel, you should also communicate with the advertiser. After all, no one understands their product better than they do. This gives you the opportunity to adapt the ad campaign and increase its effectiveness, including through more flexible product terms. Such cases also exist.
For example, if you see that your traffic can deliver better conversion if the focus is shifted from one supplement to a slightly different one, you can request access to that specific product. If the advertiser meets you halfway and offers better terms, this can help significantly increase profit.
What to do when there is not enough traffic volume?
Now let’s look at the other side. If the quality is excellent, but the number of leads is critically low, what should you do in this case?
Everything is very simple — you need to scale. Of course, it is not always possible to find money for this. So here, too, you should work together with the advertiser. After all, they are no less interested than you in getting even more high-quality traffic. So getting more flexible terms is completely normal practice.
You can also negotiate more flexible hold terms. This way, you can immediately reinvest your earnings into the ad campaign to generate even more profit.
Conclusion
Today, in affiliate marketing, it is not enough to focus only on volume or only on traffic quality. Real results come only from balancing these two aspects. That is why it is important not only to scale funnels, but also to constantly work on traffic optimization and efficiency.
At the same time, communication with the advertiser should not be forgotten. A properly selected offer, flexible terms, and competent optimization will help not only maintain ROI, but also significantly increase profit in the long term.
What do you focus on more: traffic volume or traffic quality? Share your thoughts in our Telegram community, where we always look for ways to optimize ad campaigns!
Frequently Asked Questions
It all depends on the specific case. However, stable results usually come from a balance between high-quality traffic, optimization, and sufficient lead volume.
Today, KPIs and lead quality play a key role for advertisers. That is why affiliates have to spend more time testing and optimizing funnels.
You should analyze creatives, avoid misleading claims, and communicate with the advertiser. This helps adapt the funnel and improve traffic conversion.