Voice Push Ads in Dating: How to Create Them

Hello, community! Today, we’re going to explore a rather unexpected way to use regular push ads to generate even more conversions. This method isn’t exactly new, but it’s still delivering impressive results. And the best part is that it’s incredibly easy to implement. You don’t need to build complicated funnels to test it. Just a few creatives will do.

Before we begin, we’d like to remind you that we’ve already discussed whether AI dating really is the future of the industry. We recommend checking it out!

What Are Voice Push Ads in Dating?

First, let’s clarify something. We’re not talking about actual voice messages delivered through push notifications. In fact, we can take this concept even further and look at a broader category of creatives sometimes referred to as “emotional dating” ads. These include creatives that imitate:

• A received voice message.
• An incoming video call.
• A message containing a media file, such as a video or photo.

The important thing is that these are simulations. When users click on such a notification, they’re simply redirected to a landing page. However, in some scenarios, this is enough to generate a conversion. Much depends on how effectively you’ve designed your landing page.

But why do these methods work? The explanation is quite simple. Their effectiveness largely comes from how convincingly they resemble real messages. An average user may not immediately understand whether they’ve actually received a voice message or are simply looking at an advertisement.

And there’s more. The possibility that a notification contains a voice or video message can encourage even users who suspect it’s an advertisement to click. The reason is simple: curiosity.

So this small but clever trick can certainly help attract additional clicks. And if you’re confident in your landing page’s ability to convert visitors, those clicks may translate into profit. But how exactly do you create a voice push ad that delivers the desired effect? Let’s find out!

How to Create Voice Push Ads for Dating

We’ve established that a voice push ad is essentially an imitation of a regular audio message. But how do you put one together so that it looks natural while still attracting attention?

There’s actually nothing particularly complicated about it. The creative consists of just a few basic elements: a photo, a short text, and an image representing an audio message.

Start With the Photo

The first thing to focus on is the woman’s photo. It’s important not to simply choose the most attractive image you can find, but to select one that matches your specific offer and target audience.

For example, featuring a young woman in your creative may generate a strong CTR. However, if users click through to a dating website where most profiles belong to women aged 40–50 or older, they’ll quickly realize that the actual experience doesn’t match their expectations. That’s why the photo should at least roughly reflect what users will see after clicking.

You should also avoid overly polished model photos. This format works better with natural-looking pictures that could realistically appear on a dating profile: selfies, photos taken at home, during a walk, in a café, and so on.

The logic is simple. If an image looks like a professional photoshoot, users are less likely to believe that the person in the photo might have sent them a voice message.

For your initial test, you can prepare several variations featuring women from different age groups, such as 25–30, 30–40, and 40+. Then analyze which approach performs best with your particular audience.

One more important detail: it’s better to show the face in a close-up. A full-body photo may look attractive, but the face will appear too small in a compact push notification.

Simulate a Voice Message

The next element is an image that resembles an audio recording. There’s no need to invent anything complicated here either. Users should recognize it as a voice message almost instantly.

All you need are a few simple details:

1. A Play button.
2. An audio waveform.
3. The recording duration.

There’s no need to recreate the entire interface of a popular messaging app. The more tiny details you add, the harder everything becomes to recognize on a small screen.

In general, a neutral design without the logos of well-known services is a better choice. The main goal is to preserve a familiar visual structure: a photo, a playback button, and an audio waveform.

As for the duration, you can test recordings of approximately 7–15 seconds. That’s enough to create the impression of a real message without overcomplicating the notification.

You can quickly assemble the creative in a standard graphic editor. You don’t even need sophisticated tools. What matters most is that the result looks natural.

Add Some Context

It’s also worth paying attention to the text of your push notification. There’s no need to write long messages such as: “You’ve received a new voice message from a woman who wants to meet you right now.” Users can already see that the creative resembles a voice message.

Instead, try adding a name and a small additional detail. For example:

1. An “Online” status.
2. Distance.
3. City.
4. Brief profile information.

These details make the creative feel more like a personal message rather than a conventional advertisement.

There’s another interesting point: the photo and text should complement each other.

For example, if you use an “Online” status, a casual selfie taken at home makes sense. It creates the impression that the woman is currently relaxing at home with her phone. If you use a “Near you” message, a photo taken in a café, park, street, or another urban setting might work better.

In other words, every element of the creative should contribute to the same story. A photo of a woman wearing an evening dress in a nightclub, combined with “Online” and “Near you” labels, creates a completely different impression from a casual selfie taken at home.

That’s why you shouldn’t simply choose an attractive photo. Select one that fits your offer, audience, and message.

Don’t Forget About Ad Network Requirements

Finally, remember the technical restrictions imposed by your advertising network. Different push ad networks may have different requirements regarding image dimensions, character limits, and other elements. Always check the current rules of the specific platform before launching your campaign.

At this stage, the main thing is not to overcomplicate the process. You don’t need to create dozens of variations right away.

For your first test, prepare a few different photos and text variations, then experiment with different contextual elements such as age, city, distance, or online status. Afterward, analyze not only how many people click but also what happens after they reach the landing page.

After all, a high CTR doesn’t automatically mean strong campaign performance. If users actively click on your push ads but fail to convert on the landing page, the issue may not be the creative itself but rather the experience that follows the click.

Conclusion

Voice push ads are a simple way to make your creatives more engaging and attract additional user attention. You don’t need complicated funnels for your first test. A few variations of photos, text, and contextual details are enough.

The most important thing is to make sure all elements look natural, match your offer and target audience, and that users actually find what they expect after clicking through.

How often do you come across similar creatives while browsing the internet? Share your observations in our Telegram community, where we discuss the latest trends in affiliate marketing!

Best regards, your Geek!

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