Hello, community! Nobody likes intrusive advertising. But it would not be entirely fair to deny its effectiveness, even if it does not work equally well in every scenario. ClickUnder is a perfect example, and today we are going to take a closer look at this format.
Before we begin, let us remind you that we have already explained what pop and pop-up traffic is. We recommend checking it out!
What Is ClickUnder?
ClickUnder is not just an advertising format. It is more of a technology. The idea is that the page promoted by the advertiser opens underneath the main browser window. The trigger is a special piece of code embedded in regular or advertising content.
There is a reason we mentioned the trigger, even though it may seem obvious. This is exactly what fundamentally distinguishes ClickUnder from PopUnder. In the latter case, the ad starts loading alongside the main content as soon as the page itself loads. In other words, the user does not need to perform any additional action — simply opening the target page is enough.
What Are the Key Advantages of ClickUnder Ads?
But why use this format at all? After all, it is quite specific. First, there is a risk that the user will never actually see the landing page. On the other hand, the very fact that it loads may annoy the user so much that you can forget about conversion — even if they are genuinely interested in your product.
Still, the advantages should not be ignored. ClickUnder has several of them:
- Cost. It is very low. This makes the format suitable not only for full-scale campaigns but also for various tests.
- Lenient moderation. Even somewhat questionable offers can be promoted. This is one of the ways the format differs from platforms such as Facebook.
- Savings on creatives. It may seem like a minor detail, but you do not have to spend resources on producing creatives. Traffic can be sent directly to the landing page. This saves not only money but also time.
The format has long been adapted for different devices. Therefore, it can work effectively on both desktop and mobile.
Disadvantages of ClickUnder Ads
However, we still want to remain objective, so it is also worth mentioning the disadvantages of the format. There are several, and some of them are quite significant:
- The audience is not warmed up. This automatically makes the format unsuitable for certain products that require additional work with traffic before the user is ready to convert.
- A large amount of fraud and bot traffic. Even relatively large advertising networks may have problems with this.
We will not repeat once again that this type of advertising can be quite annoying, especially since this is still a rather subjective issue.
Best Verticals for ClickUnder
Now for the most interesting part — what exactly should you run with ClickUnder? Obviously, not every vertical performs equally well with this format. The specifics of the traffic matter: users do not expect to see the ad, so offers that do not require extensive warming up or a complicated decision-making process tend to work best.
ClickUnder is most commonly used in the following verticals:
- Gambling. One of the most obvious options. The low cost of traffic makes it possible to test a large number of GEOs, offers, and approaches, while the vertical itself can scale well when the right audience is selected.
- Dating. Dating also fits the specifics of ClickUnder traffic quite well. Users only need to see a simple and understandable offer to move further down the funnel. This is particularly relevant for dating products where there is no need to explain complicated service mechanics.
- Nutra. ClickUnder can be interesting here because users can be sent directly to a ready-made landing page. However, traffic quality and advertising restrictions require extra attention in this vertical, as not every offer performs well with a cold first contact.
- Mobile software. Antivirus apps, VPNs, optimization tools, apps, and other utilities can also perform well with this format. This is especially true when the offer has a simple value proposition that users can understand within a few seconds.
- Sweepstakes. Another vertical where low traffic costs and large volumes can play a key role. Users do not need much convincing — a properly designed landing page and a straightforward conversion flow may be enough.
However, this list should not be treated as a universal formula. Even within the same vertical, results can differ dramatically depending on the GEO, traffic source, specific offer, and landing page quality.
The main rule is quite simple: the less time users need to understand the offer and complete the target action, the more naturally it can work with ClickUnder. That is why the format performs best in cases where the low cost of traffic can compensate for its cold nature and potentially lower quality.
Conclusion
ClickUnder is a rather specific advertising format with both significant advantages and obvious disadvantages. Low costs, lenient moderation, and no need for complex creatives make it interesting for testing different offers. At the same time, cold audiences, fraud, and the risk of low-quality traffic can have a major impact on campaign performance. Therefore, the key is to choose the right vertical, GEO, offer, and landing page.
Do you work with ClickUnder traffic? Share your experience in our Telegram community, where we always discuss the most interesting things happening in the affiliate marketing industry!
As always, best regards, your Geek!
Frequently Asked Questions
What Is ClickUnder?
ClickUnder is a technology where the page promoted by an advertiser opens underneath the main browser window. It is triggered by a special piece of code embedded in regular or advertising content.
What Are the Advantages of ClickUnder Ads?
The main advantages are low costs, lenient moderation, and savings on creatives. Traffic can be sent directly to a landing page, making it possible to test different offers quickly.
Which Verticals Work Best With ClickUnder?
ClickUnder is most commonly used for gambling, dating, nutra, mobile software, and sweepstakes. The format works best when users do not need much time to understand the offer and complete the target action.
