Hello, community! Despite the fact that iGaming is one of the most popular verticals, driving traffic to it is extremely challenging. Primarily, this is due to high competition. That’s why it’s crucial to focus on the funnel you’ll use to drive traffic, seeking one that can still generate profit.
Today, we will review some of the key sales funnels actively used in iGaming today. And if you’re not familiar with this vertical, we recommend checking out our comprehensive iGaming overview.
Overview of the Best Combos for iGaming
Let’s dive into the most prioritized methods of traffic generation. We won’t delve too deeply into details to avoid dragging out this already extensive material. However, you’ll find the most essential information here. So, let’s get started.
Popunder
One of the main advertising tools for promoting iGaming offers is the popunder. In Europe alone, popunders generate around 180 million daily transitions to offers, and in Asia, this figure is twice as high.
Among the top GEOs, we highlight:
- United States
- Germany
- Brazil
- And several others
Overall, you can safely drive traffic from countries categorized as Tier-1 or lower levels. The outcome will yield more or less the same profit.
How Does the Popunder Funnel Work?
From a mechanical perspective, driving traffic through popunders is quite simple. Essentially, we directly route the client to the offer without employing additional creatives within the flow.
However, it’s still worth using high-quality landing pages to warm up the traffic and increase conversion rates. This is particularly important in iGaming, where you need to first showcase the offer’s advantages and only then “close” the client.
The landing page should be traditional: loudly announcing various bonuses. If it’s betting, it should inform about major sports events tied to the bonus.
Facebook Ads
The next popular method for driving traffic to iGaming is targeted advertising. Despite the need to use a cloaker and constant bans, it’s still one of the most profitable cases today. The key is to approach campaign creation wisely.
To make promoting an offer through Facebook Ads extremely effective, it’s essential to create high-quality creatives. Their goal is to grab the maximum attention of potential players. This can be achieved through:
- Featuring celebrities or influencers in the ads;
- Showcasing popular slots, which will positively resonate with active players;
- Using triggers like “Download the app now to get a big bonus.”
Basically, it’s the usual approach: grab attention, showcase the offer’s benefits, and drive conversions.
How Does the Funnel Work?
The best approach with this funnel is not to drive traffic directly to the offer but through an app. In this case, the traffic path looks like this:
- Engaged by the creative
- Directed to a landing page
- App installation
- Finally, reaches the offer
The only changing element in this funnel is the creatives. Special attention should be given to them, as even demonstrating different slots can appeal to various audiences.
Driving Traffic Through TikTok
Today, TikTok is one of the primary sources of traffic for many affiliates. This is partly because it offers extensive opportunities for free traffic.
However, if you plan to purchase traffic, the platform has something to offer, namely TikTok Ads, which is quite similar to Facebook Ads mentioned earlier.
Nevertheless, the difference between driving traffic on TikTok and Facebook is significant, mainly due to the varying tools the platforms offer, not for advertising but for managing the social networks themselves.
TikTok Traffic Funnel
The most relevant funnel for TikTok today is streaming. Here’s how it works:
- A person runs a live stream, showcasing their slot play. Essentially, this serves as the main creative instead of banners;
- Links are placed in the streamer’s comments or profile description;
- The link directs users not directly to the offer but first to a pre-landing or landing page. Care must be taken here to avoid getting banned, as even streaming a casino can lead to bans.
Bans are common on TikTok. Traditionally, bans occur in waves, creating opportunities to earn in between.
It’s also important to conduct mass streams by launching them simultaneously from multiple devices and accounts. This increases the chance of getting into recommendations, thereby generating significant traffic.
Other TikTok funnels exist too. For example, you can run accounts dedicated to gambling and drive organic traffic from there, similar to how it’s done with other verticals.
However, viral casino game streams are, if not a holy grail, then a time-tested classic.
How to Drive Traffic to iGaming?
We’ve reviewed three key funnels for driving traffic to iGaming. Which is the best depends on initial factors like budget, GEO, and more. Clearly, for free traffic, your choice is TikTok. If you’re planning a robust campaign, we recommend focusing on Facebook Ads.
What do you think about this, and are you driving traffic to iGaming at all? Join our Telegram community and share your experience!
As always, with respect, your Geek!
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