Hello, community! If you often work with advertising networks, such as META ads, you surely understand how important it is to have a high-quality, warmed-up account. The success of launching your advertising campaign (AC) largely depends on it.  

However, most purchased or self-farmed accounts have certain limitations, which are not present in agency accounts. What are these limitations, and how do agency accounts differ from regular ones? Let’s dive into it. 

Before we start, we recommend checking out our article on how account farming works, as the topics are somewhat interconnected.  

What Is an Agency Account? 

An agency account is an advertising cabinet that can be obtained by a legal entity: a registered company, marketing firm, etc. To acquire such a cabinet independently, you need to prove that you own a business meeting the requirements for creating this type of account. 

Agency cabinets are essential for launching large-scale advertising campaigns. Such a cabinet can host multiple accounts simultaneously, which is particularly useful for affiliate marketing teams, where several media buyers or targeting specialists are responsible for ad launches. 

The main distinction between an agency cabinet and a regular one is the limits. While a standard Facebook account may restrict you to spending only $50 per month, these limits are absent in agency accounts. As a result, there’s no need to purchase numerous accounts, use multiple anti-detect tools, or rely on proxies to bypass these restrictions. 

How Does an Agency Account Differ from a Regular One? 

We’ve touched on this briefly above, but let’s delve deeper. 

First and foremost, the difference is noticeable even at the campaign launch stage. When working with a regular account, you rely solely on your skills and knowledge. With an agency cabinet, you gain direct access to a support manager who can swiftly resolve any issues. 

Agency cabinets are more trusted, and moderators generally prioritize these accounts to help launch campaigns as quickly as possible. If you’re someone who works under tight deadlines, an agency account will help you stay ahead.  

Agency cabinets have no GEO or spending limits. This allows you to not only launch large-scale campaigns from the start but also scale them in the future. Additionally, you won’t compromise on ROI, as you won’t need to purchase extra resources. You only pay for traffic. 

However, no matter the advantages, you still cannot work with products that violate the advertising platform’s rules. If you think having an agency cabinet allows you to run ads on prohibited niches without issues, think again.  

While higher trust levels can help you pass moderation with borderline acceptable products, blatant violations will prevent campaign launches, and your account may still risk being banned. 

Advantages of Agency Cabinets 

To summarize, let’s list the key benefits of agency cabinets. These include: 

  • The ability to create large-scale campaigns, including those involving multiple companies. Agency tools enable connecting more users and pages, allowing you to capture more traffic, provided you have the budget.
  • Expanded GEO. Most networks restrict countries from which you can purchase traffic. These restrictions are absent in agency cabinets, enabling traffic acquisition from any country.
  • Higher trust level = greater approval during moderation. Regular accounts may face campaign rejections for minor or unintended rule violations, whereas agency accounts can proceed without issues under similar conditions.
  • Enhanced protection. With more support attention focused on agency accounts, resolving disputes becomes easier, even in cases involving frozen funds due to account blocks.

But is everything as rosy as it seems? Of course not. Here are some downsides to consider: 

  • It’s unlikely you’ll register your own agency cabinet. If you obtain one from a partner program, you’ll need to adhere to the network’s restrictions, nullifying many agency cabinet advantages.
  • If multiple accounts are linked to your cabinet and one gets banned, trust in the remaining accounts within the cabinet may drop, negatively affecting future campaigns.
  • Challenges in working with gray niches still persist.

Ultimately, whether these drawbacks are significant is subjective. The choice is yours. 

How to Get an Agency Cabinet? 

We’ve discussed the pros and cons of agency accounts extensively, but how do you actually get one?  

As mentioned, you can manually obtain one if you are a legal entity. You’ll need to show ad spend exceeding $5,000 over the last six months (for META; conditions may vary for other networks). Your company’s office must be in a supported country, and at least ten pages should be linked to your business manager account. 

Sometimes, a partner program or advertiser might offer you an agency account. However, this comes with risks: your account can be disabled at any time, leading to monetary losses. Additionally, you’ll need to comply with the advertiser’s requirements, not the network’s. 

You can also buy or rent an account. However, there’s no guarantee the account won’t be disabled shortly after purchase. If you decide to buy, it’s best to deal with verified sellers, not random ones.  

Conclusion 

Clearly, an agency cabinet offers numerous advantages. Otherwise, it wouldn’t be so difficult to obtain. However, whether these benefits are worth it depends primarily on the scale of advertising you plan to run. If you’re dealing with small campaigns, pursuing an agency account might not be worth the hassle. 

Do you agree with our conclusion? Have you had experience with an agency cabinet? Share your thoughts in our Telegram community, where we discuss affiliate marketing and beyond! 

With respect, Your Geek! 

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