Hello, community! If you enjoy laughing at new memes about how Muntian tricks people out of their money, you might not find it as funny once you see the kind of car he’s driving around Spain (or wherever he is). This is a striking example of how much money esoteric topics can generate. And obviously, it’s being monetized, in part, with the help of affiliates who popularize horoscopes, fortune-telling, and more.
Today we’re discussing esoterics in affiliate marketing. What is this niche, and how much money does it bring? Let’s delve into it on the pages of our media!
But before we begin, a quick reminder: we always share unique niches that allow you to rake in crazy profits. Recently, we compiled a whole list of unconventional verticals for high ROI. Highly recommended reading!
What is Esoterics in Affiliate Marketing?
Esoterics is a realm encompassing all things mystical that people believe in: fortune-telling, tarot, astrology, various therapies using made-up prayers, and more. Essentially, it’s almost a method of explaining everything happening around us through mysticism rather than science.
To understand the demand, we only need to look at statistics. For that, our favorite service Statista comes to the rescue.
For instance, looking at the chart of the astrology app market size, in 2021, it reached nearly $2.1 billion. By 2031, however, it’s expected to grow almost tenfold, with the market projected to be worth around $20 billion.
It’s important to note that this estimation only covers the astrology app market! But this vertical is by no means limited to that, offering a wide variety of opportunities.
What Offers Exist in the Esoterics Vertical?
Virtually anything connected to mysticism is represented in the esoterics niche. Here’s what you’ll typically find:
- Astrology. This includes personalized horoscopes or subscription-based services where users download an app, subscribe, and receive horoscopes.
- Tarot. Personalized readings, custom-made for each client.
- Fortune-telling. Similar to tarot but for a slightly different audience, with more variety: palm readings, magic props, and more.
- Numerology. Readings based on numbers. The user provides their birth date and receives life predictions in return.
- Alternative medicine, love spells, and rituals. This is a slippery slope, as encouraging someone to visit a charlatan instead of a doctor isn’t the best idea.
A significant part of the offers is almost traditional goods, with the difference being they’re esoterically themed: amulets, candles, ritual tools, etc. Payment here follows the CPA model.
Offers where clients interact directly with a mystic are categorized as IVR offers, with payment calculated using the PPM model. The longer a client speaks with the mystic, the higher your payout.
The esoterics niche also includes info-products, offering CPL or CPS payments depending on whether the client registers for or pays for a course.
Advertisers in this niche include private fortune-tellers, mystics, services, stores selling mystical goods, and even mobile apps, as we’ve already mentioned.
Who Is the Target Audience in Esoterics?
Success in affiliate marketing depends on how well you understand the vertical’s target audience. To do this, you need to understand the needs each offer fulfills. Broadly speaking, esoterics caters to those who want to:
- Learn a little about their future.
- Gain spiritual insights or answers to mental questions.
- Resolve personal life issues, find love, or attract it.
- Improve their financial situation.
- Even enhance their health.
Many people are willing to shift responsibility for their lives onto mystics and fortune-tellers. However, there are clear patterns that help identify the target audience. Esoteric services are most popular among:
- Women aged 25-45 years.
- People with general or vocational education.
- Followers of psychics, fortune-tellers, and thematic communities.
- Individuals facing problems in their work or personal lives.
Target audience nuances may vary based on the specific offer or even GEO.
In India, astrology is legally recognized as a science. In Japan and China, it’s part of their national culture. Even in Norway, astrology is taught in universities. In countries where such practices are accepted, the target audience will be much larger—something to consider when planning your ad campaign.
What Traffic Sources to Use for Affiliate Marketing?
Esoterics is mostly a “white” niche, so there’s no issue using any traffic source you’re accustomed to.
The best solution is targeted advertising, as it allows for highly precise traffic targeting. This niche is tough to convert, so the higher the quality of your traffic, the better your ROI.
Some affiliates also use contextual advertising, which is not the most budget-friendly option but highly effective.
If you want to save costs, you can try push ads or popunders. However, these lack fine-tuned targeting, leading to a lot of low-quality traffic, which can harm your advertiser relationships—especially when dealing with a direct psychic client.
Free traffic can also work. You can find clients in thematic communities or create horoscope videos with links to personalized predictions, aiming to boost their visibility on TikTok or other platforms.
Ultimately, the best source will depend on your budget, chosen offer, and GEO.
Conclusion
Esoterics is a highly niche market. Like other niche verticals, it can be challenging for beginners. The risk of burning through a budget without any conversions is high—no need to consult a psychic for that prediction (pun intended).
However, despite these challenges, the niche remains highly promising. If you have affiliate marketing experience or aren’t afraid of challenges and wasted budgets, it’s definitely worth exploring available offers and affiliate case studies, many of which can be found online.
What do you think about this mystical vertical? Have you encountered similar offers before, or even had experience working with esoterics? Share your experiences in our Telegram community, where we discuss this and other fascinating topics!
Best regards, Your Geek!
Comments