Hello, community! Despite affiliates still “squeezing out” gambling traffic from France, it remains not very profitable for many reasons: the traffic is extremely expensive, most gambling offers require a VPN, causing potential leads to be lost, and so on.
However, the situation may drastically change soon. France is actively discussing the possibility of legalizing gambling in the country, particularly online gambling. That’s why it’s time to prepare for a new GEO that is not only promising but also highly profitable!
Before we begin, let’s remind you that we’ve already covered why choosing the right GEO is crucial. Be sure to check it out!
Why Should France Interest You?
If you have never worked with this GEO before, you should know that France is a highly promising country for affiliate marketing.
France is the second-largest country in Europe by area, with a population exceeding 66 million people as of 2023. More than half of them (just over 51%) are women.
The country’s economy is continuously growing, showing a 1.1% increase last year. Additionally, France is second only to Germany in terms of industrial capacity among G20 countries.
The minimum wage in 2024 stands at €1,747, approximately €200 higher than the previous year. The average salary has also risen to €3,321, demonstrating impressive economic growth.
The official currency is the euro, and the language spoken is French. Keep in mind that the French take great pride in their language and history, which is crucial when crafting ad creatives.
By all standards, France is a Tier-1 country. This also reflects in advertising costs, something to consider when budgeting your campaigns.
Regarding ad creatives, remember that the French are fashion-conscious. Your ads should be visually striking and well-designed—simple, low-effort creatives won’t bring in much profit.
France uses most of the digital tools and services familiar to us. Telegram, in particular, enjoys widespread popularity, even being mentioned multiple times by President Macron in discussions about messaging apps.
Facebook and Instagram remain dominant, but the French also actively use SkyRock, a niche social network for blogging and microblogging that has accumulated a significant amount of traffic.
The French also have a strong passion for gambling. However, online casinos remain banned in the country. In fact, only two EU nations still prohibit online gambling—France and Cyprus. But change is coming.
France’s Prime Minister Proposes Budget Revisions Including Online Casino Revenue
The main goals of legalizing online gambling are:
- Boosting the national budget. Casino operators are expected to contribute over 55% of their net profits to the treasury;
- Regulating the online casino industry. The government believes legalization will help mitigate gambling-related harm to users;
- Reducing illegal gambling operations.
France has already legalized certain forms of online gambling, including sports betting and poker. However, traditional online casinos remain banned. According to the government, this ban has cost the country over $1.5 billion in lost revenue last year alone—over 10% of the total gambling sector’s earnings.
Unsurprisingly, the initiative has faced opposition, particularly from land-based casino operators, who claim it will reduce their profits by 20-25%. They argue that this could lead to the closure of 30% of land-based casinos and put over 10,000 people out of work.
However, experts argue that the online gambling market is already too vast and well-established to significantly impact brick-and-mortar casinos.
Why Has the Law Not Been Passed Yet?
News about the budget revisions, including potential online casino legalization, emerged some time ago. However, no substantial progress has been made. Why?
According to Laurent Saint-Martin, the law still requires further refinement. Additional consultations with representatives from both the online gambling industry and land-based casinos are planned. The aim is to ensure that the final law balances the interests of all stakeholders.
Conclusion
It’s likely that the legalization of online casinos in France is just a matter of time. All indicators point toward this outcome: the overall trend in the EU, ongoing discussions, and simple economic logic. We can confidently say that in the near future, running gambling traffic in France will be just as seamless as in other top-tier GEOs.
Do you keep track of such news on your own, or would you prefer that we summarize it for you? Share your thoughts in our Telegram community, as your feedback helps shape the content we create!
With great respect, Your Geek!
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