Hello, community! Success in traffic arbitrage is the result of many factors — from the offer and GEO you choose, to your personal skills as an affiliate marketer.
One key factor that influences your campaign’s performance is seasonality. And that’s exactly what we’ll cover in today’s overview.
Before we begin, let us remind you that one of the most seasonal verticals in affiliate marketing is essay services. We covered this in a separate article.
Nothing Happens by Chance
Trends are crucial when it comes to planning — whether it’s market analysis before investing or preparation before launching an ad campaign. In arbitrage, too, there are specific time periods that can “feed you for the entire year.”
One such period is the end of fall and the beginning of winter. Think Black Friday, Cyber Monday, Christmas, and New Year’s. Even the narrowest niches can convert like crazy during this time — people chase deals or hold off on big purchases specifically for this season.
Even the stats support affiliates. The number of people who shop online grows every year. So it’s no surprise that e-commerce and physical product offers can generate wild profits at the end of the year during holiday season.
But seasonality isn’t just about shopping holidays. There are other periods worth targeting — as long as you choose the right offer.
Best Seasons for Arbitrage
Let’s break it down season by season. Here’s how we view affiliate opportunities throughout the calendar year.
Winter
You can split the year into seasons where specific verticals perform exceptionally well. If late November and December are peak season for physical goods, the start of the new year gets even more interesting.
Take February, for example. It’s the month of love — Valentine’s Day creates an opportunity for both dating apps and travel offers. While some search for a soulmate, couples look for romantic getaways. These verticals may not be seasonal by default, but when timed right, they can bring unusually high profits.
Spring
April to May is when nutra offers start to spike. People are recovering from vitamin deficiency and getting ready for summer — making weight loss supplements and health boosters more relevant than ever.
This is also a key season for essay writing services and info products. Some users are trying to finish their school year strong, while others are prepping for summer learning — hoping to leave their 9-to-5 behind for good.
Summer
The hot season plays out differently across regions. In Tier-1 countries, people are on vacation — and they tend to focus on two main things:
- Travel
- Investments
That could mean anything from exploring crypto while on holiday, to investing in themselves — which keeps info product offers hot even during summer.
Plus, major sports events — especially in football — often happen in summer: Champions League, Europa League, etc. So this season works great for betting offers as well.
Fall
Fall is arguably the best time of year for affiliates — just like winter. Many verticals peak during this time: essay services, product offers, and of course, it all wraps with Black Friday.
As temperatures drop, especially in Europe, people stay indoors. That makes it the perfect season for promoting adult or gambling offers. October and November are especially profitable for these verticals.
Conclusion
In traffic arbitrage, seasonality shouldn’t be seen as a limitation. In fact, it’s the opposite — there’s always an offer that fits the season. That means profit opportunities year-round.
That said, seasonality is something you should factor into your funnel planning. It directly affects your ROI. Even the best offer will only work if it hits the right place (traffic source) at the right time (season).
Have you ever noticed patterns where a certain niche performs unusually well during a specific time of year? Share your observations in our Telegram community — we love digging into affiliate insights together!
Respectfully yours, Geek!