Hello, community! Who would you trust more: a random seller pushing an entirely unfamiliar product to you or someone you’ve had a positive experience with, ready to trust them with your money even if you don’t fully understand what you’re buying?
The question is rhetorical because it’s obvious that everyone would choose the second scenario. Marketing even has a term for this – “retention.” That’s exactly what we’ll be discussing in today’s review!
Before we begin, let us remind you of our previous discussion on the Top 5 Trends in Affiliate Marketing in 2024. Highly recommended!
Retention Marketing – “Friend of the Family” Marketing
Retention marketing is a method of interacting with customers by building long-term and strong relationships with them. It involves a set of tools and tactics that allow a marketer to keep a client within their sphere of influence. This includes numerous instruments, such as:
- Messengers and social networks, where marketers or affiliates can interact with clients, offer various products, and receive valuable feedback;
- SMS, phone calls, or email communication when other channels are unavailable or inaccessible. In such cases, personalized emails are preferable over bulk messaging.
However, these methods are already considered classic. With constant technological progress, affiliates have gone even further, utilizing the following methods to implement retention marketing tactics:
- Chatbots that not only maintain consumer interest but also simplify and automate the interaction process between affiliates and clients;
- Mobile applications. Particularly relevant in gambling, where clients play through an app. Within the app, you can offer various bonuses, promo codes, and more;
- Utilizing online forms to collect feedback, such as Google surveys and others.
Each of these methods can be profitable. The key is how you execute them. To avoid issues, you need to understand why close interaction with clients is essential.
Why Use Retention Marketing?
Affiliates are rational and practical people. Naturally, the primary question is why use these tactics at all, and what is their ultimate goal?
The main goal is to build greater trust in your offer from the consumer. You establish relationships based on both benefit and trust. Your communication is transparent, and the client may start seeing you as a friend—at least, that’s how it should work.
Through client interaction, you gain a better understanding of their psychological profile. This allows you to employ an individual approach, achieving conversions that would otherwise be impossible.
Retention marketing is particularly useful when working with multiple offers or verticals. This way, you can suggest additional offers that weren’t initially discussed. For example, while discussing dietary supplements, you might discover that the client also enjoys gambling. Why not suggest a highly beneficial promo code?
Retention marketing also helps bring clients back, encouraging them to return for new offers. This is particularly useful when working with offers that pay not just for conversions but also for rebills.
Of course, the main downside is the time investment required. However, the higher likelihood of conversions justifies the effort, especially compared to more traditional advertising campaigns in affiliate marketing.
Moreover, when dealing with offers that involve significant financial commitments, the best way to convince someone is through careful, delicate dialogue that builds trust to the point where they are ready to invest without hesitation.
How to Improve Retention Marketing Efficiency?
There are certain techniques that can improve your campaigns based on retention marketing. While not universal, they are effective in specific cases.
For instance, in email communication, when sending personalized messages, one of the key trends is gamification. This involves integrating interactive elements to keep the client engaged and maintain their interest at a high level.
Such interactive techniques include:
- Using a fortune wheel for gambling offers. If it’s a discount wheel, it can be relevant in other verticals like physical goods or e-commerce;
- Small quizzes offering bonuses or discounts for correct answers.
Similar interactivity is also appropriate when guiding clients to a landing page.
Conclusion
Despite the significant effort, energy, and time required for retention marketing, the exceptionally high conversion rates make it worthwhile. If you’re promoting high-commission products, this strategy can be profitable and justified!
What are your thoughts on retention marketing? Have you used such tactics? Share your experiences in our Telegram community, where we discuss key topics in affiliate marketing and beyond!
As always, with respect, Your Geek!
What is Retention Marketing? FAQs
Retention marketing is a method of interacting with customers by building long-term and strong relationships with them.
The main goal of retention marketing is to establish closer relationships with clients, motivating them to return for repeat purchases or even promoting entirely new products to them.
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