Hello, community! Tier-1 traffic is undoubtedly the most valuable — for both advertisers and affiliates. The value lies not only in the profit it brings, but also in its cost — a lead from the U.S. can be so expensive it physically hurts. Especially for those who usually stick to free traffic (FBT).
Either way, free traffic alone won’t take you far. You need to look for new sources — even if they’re costly, they can provide high-quality traffic that helps you run profitable campaigns. And where better to find it than in Europe?
Before we dive in, don’t forget we’ve already covered the differences between paid traffic and FBT in a previous article — worth a read!
Which European Countries Are Worth Targeting?
Europe is home to many countries that have held Tier-1 status for decades. These include:
- Poland
- Czech Republic
- Germany
- Switzerland
- Italy
- Spain
- France
- Belgium
This list could go on. Sometimes, the UK is also included — and rightfully so. Even though it’s no longer part of the EU, it’s still geographically in Europe. Same goes for countries often overlooked, like Ireland.
Each country should be treated as a separate GEO. The only thing they have in common is their tier. While some offers are designed for all of Europe, in practice, you’ll need to tailor your campaign for each country — from the language of your ads to less obvious factors. For example, in one country your audience might be on Facebook, while in another — Telegram.
Let’s take a closer look at a few European countries that are definitely worth considering when launching your next campaign.
Germany
Germany is one of the largest countries in Europe — both in size and population. It’s home to around 85 million people. Besides German citizens, there’s also a large migrant population, including many Ukrainian refugees. This means you need to carefully set your targeting and adapt creatives and ads accordingly — your ROI will depend on it.
Main currency: Euro. Average salary: €4,250.
Top verticals: Nutra and Gambling (including sports betting). In Nutra, slimming products work particularly well, as weight issues are common among Germans. Also, they’re a highly gambling-friendly audience — about 15% of Germans have tried casino games at least once.
Bonus tip: Adult traffic (from dating to porn subscriptions) also performs great here — so if you want to explore that vertical, Germany is the right GEO.
United Kingdom
The UK is another major GEO with a population of around 70 million. People here tend to be well-off, but you’ll face similar challenges with migrants, just like in Germany. Currency: British Pound. Average salary: around £2,640/month.
Marriage isn’t as culturally significant here as in other countries, so dating offers convert really well.
It’s also a gambling-loving nation — but you’re better off focusing on betting over casino offers. Horse racing and football are especially popular.
France
Lastly, rounding out our “top 3” is France, with a population of over 66 million. Currency: Euro. Average salary: over €3,000.
Many French citizens are interested in improving their financial situation through investments — including crypto, making this vertical a strong choice for this GEO.
There’s also ongoing debate over whether online casinos will be officially legalized in France. If the outcome is favorable, early campaigns could bring in huge profits — especially if you act faster than your competitors.
How to Run Profitable Traffic in Europe
As we mentioned earlier — European traffic is expensive. For example, the average CPC in the UK exceeded $1.20 in 2023, according to Statista.
To make sure your money isn’t wasted, keep these tips in mind:
- Select the most suitable offer for each GEO — consider interests, average income, even local pain points.
- Always localize your creatives — both linguistically and culturally. This helps you reach actual residents instead of random expats.
- Don’t go all in from the start. Use small-scale split tests to study the GEO and assess creative performance.
Avoid impulsive actions — the risk of burning budget without profit is much higher in these markets.
Conclusion
Europe offers many different GEOs within Tier-1. Each country is unique, which creates challenges if you want to switch between them — but also opportunities to experiment with campaigns and find unconventional yet profitable funnels.
So what’s your take on European traffic? Have you run successful campaigns in the UK or other countries we covered today? Share your experience in our Telegram community — where we’re building the best affiliate hub in Ukraine!
Respectfully yours, Geek!