Hello, community! Agency accounts are a necessity for anyone planning to run large volumes of traffic. However, there is one major problem. Getting access to such an account is not that easy. Nevertheless, many affiliates still use them. So where do they get them? Let’s break it down.
And before we begin, we would like to remind you that we have already covered agency accounts. Today, we will take a more focused look specifically at how to get them. Enjoy the read!
Features of Google Ads agency accounts
The benefits of agency ad accounts vary depending on the network. If we are talking about Google Ads, advertisers get the following here:
- Increased spend. This is the main advantage for affiliates, and the reason why everyone is chasing these accounts.
- Managing client accounts from a single dashboard. There is no need to use multiple separate accounts, which simply makes the workflow much more convenient.
- Better support. Direct access to communication with Google employees who respond quickly to any requests. This helps avoid potential ad campaign interruptions related to various issues.
Exclusive benefits. For example, the opportunity to participate in training seminars where they explain all the latest updates in the ad network in more detail. This allows you to stay ahead of competitors, since you can respond more quickly to any changes in how the algorithms work.
But as we already noted, getting access to an agency account is not that easy. So let’s move on to the requirements.
What is needed to open an agency account in Google Ads?
In fact, Google allows any account to be converted into an agency account. However, to do so, it must meet a whole set of requirements:
- Ad campaign optimization. As you may know, Google provides its own rating for ad campaign quality. It is calculated as a percentage: up to 100%. For accounts applying for agency status, this score must not be lower than 70%.
- Ad spend. Over the last 90 days, the amount must exceed $10,000.
- Certificates. More than 50% of the employees managing ad accounts must have Google Ads certifications. By the way, this requirement is relatively new. Previously, it was enough for just one employee to have such a certificate.
So the requirements are extremely strict. Because of this, getting access to agency accounts on your own is impossible. Unless you work in a team.
So where do you get Google Ads agency accounts?
The answer is obvious — buy them. However, you should be prepared for the fact that you will have to pay a considerable amount.
The cost of an agency account strongly depends on the final spend limit you get. And the second criterion is the GEO.
So, if you choose an account for the US, the cost may reach $4,000 for an account with a spend limit of $45,000+. But if your needs are smaller and a spend limit of $3,000–$6,000 would be enough, then the cost of the account will be around $1,000.
If we are talking about an account with broader coverage, for example the EU, then the price is somewhat higher. An account with a spend limit of more than $45,000 may cost $5,000. If the spend limit is at the $3,000–$6,000 level, then the account price will be around $1,500.
Risks of using a purchased agency account
It is important to take one key thing into account. We have already listed the main advantages of agency accounts above. And as you can see, there is not a single word there about softened moderation or anything like that. And for good reason. Because any violations of Google Ads rules can lead to a ban.
This is something that should be considered not only by those renting accounts, but also by those thinking about additional monetization through giving their own agency account to third parties.
What should you pay attention to before renting an account?
You also need to be cautious before paying money for a Google Ads agency account. And most importantly — choose trusted sellers. You can find them in our Services section.
Pay attention to whether the process of transferring accounts to the buyer is automated. Because spending time communicating with managers when you need to buy many accounts is counterproductive.
It is also better to give preference to services where the catalog of agency accounts is constantly updated. Because if one of the accounts gets banned, there is a risk of your ad campaign being paused. To prevent that from happening, you should always have a Plan B.
Conclusion
Agency accounts are the main option for those planning to run large volumes of traffic from Google Ads. Along with increased spend limits, affiliates also get access to exclusive features and high-quality support.
Have you ever worked with agency accounts? Share your experience in our Telegram community, where you can find a lot of useful information. You can also find agency account sellers there, if that is something your ad campaign needs.
Respectfully yours, Geek!